Module 02 · Voice and SMS Assistants
The call you can't take gets answered in your voice.
An AI receptionist and an SMS assistant answer for your coating business when you can't, in your own voice, from your own business number. They ask what a coater needs to know, book the estimate onto your calendar, and hand the thread to you when the homeowner is ready.
Missed call, 9:41 a.m.
Hey, it's Dan at Hoosier Concrete Coatings. Sorry I missed you, we're mid-pour on a garage in Avon. Are you looking at a garage floor, patio, or basement?
Garage, 2-car. What's something like that run?
Depends on the square footage and the shape the slab's in. That's why we come measure and bring flake samples so you can see real colors. Dan's got Thursday afternoon open. Work for you?
Thursday works.
Two assistants, one voice
One picks up the phone. One works the texts.
Both answer as your business, from your number. Nothing chirpy.
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Voice
An AI receptionist answers the calls you miss.
- Picks up when you can't: mid-grind, after hours, out on an estimate.
- Asks what a coater needs to know: garage, patio or basement, rough size, what's on the slab now, what failed before.
- Books the estimate onto your calendar.
- Sends the confirmation and the reminder texts.
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SMS
An SMS assistant texts back, answers, and follows up.
- A missed call gets a text back before the homeowner reaches the next company on Google.
- Website forms and inbound texts get an instant reply, day and night.
- Answers the questions homeowners actually stall on: prep, moisture, hot-tire pickup, warranty, timing.
- Open quotes get followed up on a schedule, spaced out and useful, until they close or die.
The handoff. When a homeowner is ready, the assistant books the estimate or hands the thread to you. You see every conversation.
What it covers
Every place a job goes quiet.
A garage floor is a $2,000 to $10,000+ job. Here is where one goes quiet, and what the assistants do about it.
- Missed callsA text back before they reach the next company on Google.
- Website formsForms and inbound texts get an instant reply, day and night.
- Open quotesFollowed up on a schedule, spaced out and useful, until they close or die.
- Last season's pileOld quotes get reactivated in the slow months.
- The review askGoes out after install.
Voice
The phone gets picked up, even mid-grind.
The receptionist asks what a coater needs to know, books the estimate, and sends the confirmation text. You get the appointment and the answers instead of a voicemail.
After hours, 7:52 p.m.
Thanks for calling Hoosier Concrete Coatings. Dan's on a job, so I've got the phone tonight. Is this for a garage, a patio, or a basement?
Garage, two-car. It's got an old paint coating that's peeling up.
Dan will want to see that before he quotes it. He's open Thursday afternoon. Want me to put you down?
Thursday works. After 3 if you can.
BookedThursday 3:30 p.m. · Confirmation text sent
The standard
Every message reads like you typed it from the truck.
Your name is on every message. In a town where your reputation is the business, a chirpy automated text costs more than a missed call, so nothing chirpy goes out under it.
Short and plain, the way you'd actually text a homeowner between jobs. When one of them is ready, the assistant books the estimate or hands the thread to you, and you see every conversation.
Programs
Included in every program.
The assistants come with every done-for-you program. The bigger programs add the other modules.
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Base Coat
$497/mo
The Voice and SMS Assistants, done for you.
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Recommended
Build Coat
$997/mo
Adds CRM Integration and a branded Floor Visualizer.
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Top Coat
from $1,997/mo + ad spend
Adds Marketing and Media.
Month-to-month. No setup fee. Leave on 30 days' notice. Your number and your contacts leave with you.