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Module 04 · Marketing and Media

Pour more into a bucket that doesn't leak.

We run the ads and the media for your coating company: Meta, Google and ChatGPT campaigns, landing pages that carry your Floor Visualizer, photos and clips cut from your real jobs. Every booked estimate is reported back to Meta and Google, so they learn what a customer looks like, not what a click looks like.

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The loop · ad to booked floor
  1. 01The adMeta · Google · ChatGPT
  2. 02Landing pagewith your Floor Visualizer
  3. 03Assistant answers and booksVoice and SMS
  4. 04Estimate bookedThe unit of measure
  5. 05Result reported backTo Meta and Google, then back to 01

How a click becomes a customer the platforms can learn from.

What we run

Three things we run

Run for you, in your name, and measured in booked estimates.

  • Paid ads

    Meta · Google · ChatGPT

    • Campaigns on Meta (Facebook and Instagram), Google and ChatGPT.
    • Managed by people who know what a garage-floor click should cost in your market.
    • Tuned to booked estimates, not clicks.
    • A plain monthly report. The unit of measure is the booked estimate.

  • Media

    Photos · video · social

    • Install photos and short videos: before and after, walkthroughs.
    • Walkthrough clips rendered from the visualizer in your CoatFlow workspace.
    • Social posts and ad creative made from your real jobs.
    • All of it in your name.

  • Landing pages

    Built around the visualizer

    • Pages that carry your Floor Visualizer.
    • The visitor sees their own floor before they call.
    • Click IDs and campaign tags captured first-party, on your site.

Feedback

What the platforms learn

Meta and Google learn from whatever gets reported back to them.

Reported back · Meta and Google

What most shops send back

  • Clicks
  • Page views
  • Form fills

What CoatFlow sends back

  • Booked estimates
  • Closed jobs

When an estimate gets booked or a job closes, that result goes back to Meta and Google, so their systems learn which clicks became customers, not which ones clicked.

Attribution

Your ads finally get credit

Click IDs and campaign tags are captured first-party on your site and held for 90 days. Widget events are re-broadcast into your GTM, GA4 and Meta pixel, so a booked estimate can be traced back to the click that started it.

Reach them again. People who used your visualizer or asked for a quote can be reached again.

Recovery first

This module comes after the Assistants and the CRM are running.

Marketing and Media only starts once the phone is answered. If nobody is calling yet, we'll say so on the call. And everything the campaigns produce is yours alone: your name, your number, your customers. No shared leads.

Programs

Included in Top Coat.

The done-for-you programs stack. Marketing and Media is the top tier.

  • Base Coat

    $497/mo

    Voice and SMS Assistants. The phone gets answered.

  • Recommended

    Build Coat

    $997/mo

    Adds CRM Integration and a branded Floor Visualizer.

  • This module

    Top Coat

    from$1,997/mo + ad spend

    Adds Marketing and Media: paid ads, landing pages, media.

Top Coat adds ad spend on top, so bring your numbers to the call: we'll run the math together, and if it doesn't clear, we'll tell you not to buy.

Show me the math See the programs See pricing

Month-to-month, no setup fee, leave on 30 days' notice. Your number and your contacts leave with you.

Bring your numbers. We'll run the math.

See pricing Show me the math