Pricing
Floor visualizer pricing, and the Marketing Agency, done for you.
CoatFlow's Floor Visualizer pricing is two self-serve plans, monthly or yearly at 20% off: Starter at $99 a month with 5 walkthrough video clips, or Pro at $149 with 35 clips and lead follow-up our team runs for you, billed from sign-up. The Marketing Agency is done for you and priced to your shop after a short call.
Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.
Starter
$99 a month
$79 a month(instead of $99 a month)
The visualizer on your website, with walkthrough video.
Get Starter$99 a month from the day you sign up. No setup fee.
Ask for Starter yearly$948 billed once a year: you save $240. Our team sets up yearly billing for you.
Or get Starter now, billed monthly- 300 photo credits a month
- 5 walkthrough video clips a month, 3 seconds each
- Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
- On your website with one script tag
- White-labeled: your company name and brand color, no CoatFlow branding in the widget
- Photo top-up packs when a month runs over
Pro
More video, plus follow-up
$149 a month
$119 a month(instead of $149 a month)
More video, longer clips, and follow-up our team runs for you.
Get Pro$149 a month from the day you sign up. No setup fee.
Ask for Pro yearly$1,428 billed once a year: you save $360. Our team sets up yearly billing for you.
Or get Pro now, billed monthly- 600 photo credits a month
- 35 walkthrough video clips a month, 5 seconds each
- Photo and clip top-up packs
- Lead follow-up by text and email, set up and run for you by our team, that chases every lead to a booked estimate
- Everything else in Starter
Busy month? Photo top-up packs are in your account on both plans. Clip packs are on Pro only. What a credit buys.
Marketing Starter
Priced to your shop quoted after a short call
Every lead followed up to a booked estimate, and every estimate to a signed job.
- Every missed call texted back from your business number, within seconds
- Quick answers to every website form, Facebook and Google lead and text, day or night, asking up front what a coater needs to know
- Follow-up by text and email until the estimate is on your calendar
- Estimates booked on your calendar, with confirmation and reminder texts so the homeowner is home when you pull up
- Every open estimate followed up on a schedule, answering what homeowners stall on, until it signs or they say no
- Leads who are not ready yet hear from you for months, so you are the shop they call when they are
- Win-back campaigns by text and email to cold leads and last season's unsold estimates
- A review request after every install, once the floor has cured
- Every call, text and form in one inbox on your phone
- Floor Visualizer Starter plan included: 300 photo previews and 5 walkthrough videos a month
- A monthly recap of what was answered, booked and won back
- Every message written by our team in your voice, and approved by you before it goes out
Marketing Pro
Adds ads, SEO and your website
Priced to your shop quoted after a short call
We bring in the leads too, from the first ad to the signed job.
- Everything in Marketing Starter, plus:
- Ads created, managed and run for you to bring in homeowners who want a coated floor (the ad spend is yours, billed by the ad platforms)
- SEO, so more homeowners searching for a floor coater in your area find you
- Your website built or rebuilt to turn visitors into estimate requests, with the Floor Visualizer on it
- The calls you cannot take answered by an automated receptionist that asks what you need to know and books the estimate
- Your lead pipeline run for you: every lead and estimate tracked from first call to signed job
- Floor Visualizer Pro plan included: 600 photo previews and 35 walkthrough videos a month
- Your Google Business Profile kept current: review replies and a monthly post from your finished jobs
- A detailed monthly report: what your ads brought in, calls missed and won back, estimates booked, jobs signed
- A 30-minute call with us every month to go over the numbers and plan the next month
Ad spend is not in either plan: on Pro we create, manage and run your ads, and the ad platforms bill the budget to you directly, so you see every dollar spent. Win-back campaigns on both plans go out by text and email to leads you already have.
Floor Visualizer: monthly, or yearly at 20% off. Marketing Agency: month to month. No setup fee. You never pay per lead.
Floor Visualizer
Starter $99 or Pro $149: which fits your shop?
Same visualizer on both. Same finish catalog built around your products, in flake, metallic, quartz and solid color. Same one-tag install. Pro films 7 times the walkthrough clips, 5 seconds long instead of 3, and adds lead follow-up that our team sets up and runs for you.
Starter vs Pro: what each plan includes
| What you get | Starter | Pro |
|---|---|---|
| Price | $99 a month, or $948 a year ($79 a month) | $149 a month, or $1,428 a year ($119 a month) |
| Photo credits (one AI preview each) | 300 a month | 600 a month |
| Walkthrough video clips | 5 a month | 35 a month |
| Clip length | 3 seconds | 5 seconds |
| Top-up packs | Photo packs | Photo packs and clip packs |
| Lead follow-up by text and email | Not included | Set up and run for you by our team on GoHighLevel |
| Finishes | Your catalog, built from your color charts, no setup fee | Your catalog, built from your color charts, no setup fee |
| Demo rooms for homeowners with no photo | Garage, patio and pool deck | Garage, patio and pool deck |
| On your website | One script tag, or a custom element on Wix | One script tag, or a custom element on Wix |
| White label | Your company name and brand color, no CoatFlow branding in the widget | Your company name and brand color, no CoatFlow branding in the widget |
| Quote button | Opens your own quote or booking page | Opens your own quote or booking page |
| Fence Visualizer mode | Included, on the same credits | Included, on the same credits |
| Free to try | 3 free renders on the live demo, no time limit | 3 free renders on the live demo, no time limit |
| Contract | Month to month, cancel anytime, or yearly at 20% off | Month to month, cancel anytime, or yearly at 20% off |
Keep your CRM: every quote request goes straight into HighLevel, Jobber, Housecall Pro or any other CRM, installed and managed by our team. Or point the quote button at your own booking page. No CRM yet? We set up the one we recommend, GoHighLevel. A catalog built from your own color charts is done for you, with no setup fee. An in-widget quote form that sends you the homeowner's photo and previews is a done-for-you setup too: ask us.
Credits
What does a photo credit or a video credit buy?
Every preview a homeowner makes on your site uses a photo credit. Every walkthrough clip uses a video credit. That is the whole meter, and you never pay per lead.
A photo credit: one preview on their own floor
One finish on one phone photo of their slab, back in about 15 seconds. Starter includes 300 a month and Pro 600. No photo yet? 3 built-in demo rooms (a garage, a patio and a pool deck) preview every finish right away.
See the default catalogA video credit: one walkthrough clip
Turn any finished preview into a short walkthrough video of the homeowner's own floor. Starter clips run 3 seconds and Pro clips 5, and each takes a few minutes to film. The clip length comes with the plan; it is not a setting.
How the walkthrough video worksWhen the month runs out
Monthly credits reset each billing month. Top-up packs never expire and are spent only after the month's credits. Photo packs work on both plans; clip packs are sold on Pro only, so Starter stops at 5 clips a month.
Want to see it before you pay?
Upload a photo of any floor to our live demo and see a finish on it in about 15 seconds: 3 free renders, with no sign-up, no card and no time limit. The demo makes photo previews only: walkthrough video and the visualizer on your own website come with a plan, billed from the day you sign up.
What others charge
What do other epoxy visualizers cost?
Published prices for floor visualizers built for contractors, from each company's own pricing page, checked October 6, 2026. Some start lower than Starter. Check what each one puts on your website, and whether the homeowner gets a video of their floor.
| Tool | Published price | On your website | Free to try | Walkthrough video of the homeowner's floor |
|---|---|---|---|---|
| CoatFlow | Starter $99 or Pro $149 a month, or 20% off billed yearly | On both plans | 3 free renders on the live demo, no time limit | 5 clips a month on Starter, 35 on Pro |
| floorWIZ | Pro $119 a month, or $99 a month billed annuallyFrom floor-wiz.com, October 6, 2026 | From the Pro plan up | None; floorWIZ says so on the page | Not listed on their site |
| ShowFloor | Solo $49 a month, Business $149 a monthFrom showfloor.ai, October 6, 2026 | Business plan only, with 100 customer previews a month | 3 free previews, no card | Not listed on their site |
| Floori | Epoxy Starter Pack, $49 a monthFrom floori.io, October 6, 2026 | On your site or a Floori subdomain | 14 days | Not listed on their site |
| Floor Nexus | Starter $19.99, Pro $49.99 and Teams $89.99 a month in its pricing page body; the same page's title says plans start at $49, and its embedded plan data lists $49, $129 and $189From floornexus.com, October 6, 2026 | A homeowner quote widget; a website visualizer is not listed | 7 days, no card to start | Yes: a short video of the finished floor, made by the contractor inside its CRM |
floorWIZ and CoatFlow, compared fairlyShowFloor and CoatFlow, side by sideFloori and CoatFlow, side by sideFlooringZAP and CoatFlow, side by sideEvery floor visualizer we checked, side by side
CoatFlow Marketing Agency
Marketing Agency pricing: done for you, quoted after a short call
The done-for-you side of CoatFlow, a marketing agency for coating contractors run by our team: Marketing Starter nurtures every lead to an estimate and every estimate to a signed job by text and email, and Marketing Pro adds the ads, SEO and website that bring the leads in (ad spend is paid to the ad platforms). Marketing Starter includes the Floor Visualizer Starter plan, and Marketing Pro the Pro plan. Month to month, no setup fee, 30 days' notice. Tell us your call volume and your open quotes, and we quote the plan that fits.
Starter or Pro, line by line
| What you get | Starter | Pro |
|---|---|---|
| Missed calls texted back | Included | Included |
| Quick answers to forms, Facebook and Google leads and texts | Included, day and night | Included, day and night |
| Lead qualifying and follow-up until the estimate is booked | Included | Included |
| Estimate booking, confirmations and reminders | Included | Included |
| Follow-up on every open estimate until it signs | Included | Included |
| Staying in touch with leads who are not ready yet | Included | Included |
| Win-back campaigns to cold leads and last season's estimates, by text and email | Included | Included |
| Review request after every install | Included | Included |
| One inbox on your phone | Included | Included |
| Floor Visualizer | Starter plan: 300 photo previews and 5 walkthrough videos a month | Pro plan: 600 photo previews and 35 walkthrough videos a month |
| Ads management: ads created, managed and run for you | Not included | Included |
| SEO | Not included | Included |
| Website design and build | Not included | Included |
| Answering the calls you cannot take | Not included | Included |
| Your lead pipeline, run for you | Not included | Included |
| Google Business Profile and review replies | Not included | Included, with a post a month |
| Monthly reporting | A recap | A detailed report and a 30-minute call |
| Texting and calling usage | Included at normal volumes | Included at normal volumes |
| Setup fee | None | None |
| Ad spend | Not included | Not included: paid by you, straight to the ad platforms |
| Contract | Month to month, 30 days' notice | Month to month, 30 days' notice |
Ad spend is not in either plan: on Pro we create, manage and run your ads, and the ad platforms bill the budget to you directly, so you see every dollar spent. Win-back campaigns on both plans go out by text and email to leads you already have.
How it works
Marketing and lead follow-up for coating contractors, handled while you are on the slab.
From the first ad to the signed job, in four steps. Every message in your voice, from your business number.
01
We bring in the leads.
On Pro, we create and run your ads, improve your SEO and build your website around what homeowners want before they call: finished floors, straight answers and an easy way to ask for an estimate. The ad budget is yours, billed by the ad platforms.
02
We qualify them and book the estimate.
A missed call gets a text back before they try the next shop. Every lead is asked what you need to know, followed up until the visit is on your calendar, and reminded before you arrive.
03
We follow every estimate until it signs.
Mark the estimate sent and the follow-up starts: texts and emails on a schedule, in your voice, answering what homeowners stall on. Prep, moisture, hot-tire pickup, warranty, timing.
04
We win back the rest.
Leads who are not ready yet hear from you for months. In the slow season we go back to cold leads and last season's unsold estimates. And once a floor has cured, we ask for the review.
Your next floor is already in your missed calls.
Bring last month's call log, your open estimates and what you spend on ads now. We put a dollar figure on what slipped, and tell you which plan fits, or that neither does.
FAQ
Floor visualizer pricing questions, answered
What does the lead follow-up on Pro do?
On Pro, our team sets up and runs lead follow-up for you on GoHighLevel: texts and emails that chase every visualizer lead to a booked estimate. It is set up by people, not a switch in the widget: tell us how you follow up today and we build around it. For follow-up on every lead source, not just the visualizer, see the Marketing Agency.
Am I locked into a contract?
No. Both plans are month to month: cancel anytime, with no cancellation fee. Paying yearly instead is your choice, at 20% off.
Can I pay yearly?
Yes, at 20% off: Starter is $948 a year ($79 a month) and Pro is $1,428 a year ($119 a month), billed once a year. For now our team sets it up for you: tell us which plan you want.
Are these shared leads, like Angi or HomeAdvisor?
No. Every lead is a homeowner on your own website, using your visualizer. Nobody else gets it, and you never pay per lead.
How much does the Marketing Agency cost?
It is quoted after a short call about your shop: your call volume, your open quotes, and which plan fits. Both plans are month to month with no setup fee and 30 days' notice, and each includes the Floor Visualizer plan with its own name: Starter in Starter, Pro in Pro.
How is the Marketing Agency different from the Floor Visualizer Pro plan?
Floor Visualizer Pro follows up the leads your visualizer brings in, and our team sets that up for you. The Marketing Agency covers every lead from every source (missed calls, website forms, texts, Facebook and Google leads and last season's quotes), plus estimate reminders, follow-up on every lead and open estimate, win-back campaigns and reviews, and on Marketing Pro the ads, SEO and website that bring the leads in. Each Marketing Agency plan includes the Floor Visualizer plan of the same name, so you never pay for it twice.
How much does a floor visualizer cost?
CoatFlow's Floor Visualizer costs $99 a month on Starter or $149 on Pro, billed monthly from the day you sign up, or billed yearly at 20% off, with no per-lead charges. Both plans put it on your website and include walkthrough video: 5 clips a month on Starter, 35 on Pro.
Can I try it before I pay?
Yes: 3 free renders on our live demo, with no sign-up, no card and no time limit. Upload a photo of any floor and see a finish on it. When you are ready, pick Starter or Pro: the plan bills from the day you sign up, and its monthly credits start with that first payment.
Do unused credits roll over?
No. Monthly credits reset at the start of each billing month. Top-up packs are different: they never expire, and they are spent only after the month's credits run out.
Is there a setup fee?
No. The Floor Visualizer has none: sign up, paste one script tag and it runs on your website. Your custom catalog, built by our team from your own color charts, has no setup fee either, and neither does the Marketing Agency. An in-widget quote form is a done-for-you setup: ask us what it takes.
Try 3 free renders. Then put it on your site.
Upload a photo of any floor to our live demo and see a finish on it in about 15 seconds, with no sign-up and no card. When you are ready, pick a plan, paste one script tag, and homeowners start previewing your finishes on their own photos.