Software that sells. Marketing that's done for you.

Marketing and technology solutions for concrete coating contractors

Our floor visualizer for coating contractors shows homeowners your finish on their own floor, then a walkthrough video. Our marketing agency runs your ads and SEO, builds your website, and nurtures every lead to a signed job.

Try 3 free renders on our live demo: no sign-up, no card, no time limit.

A contractor's patio job photo, half bare concrete and half Shoreline flake coating, previewed by the Floor Visualizer
A contractor's own job photo. Every finish on it is an illustrative AI preview rendered by the Floor Visualizer.

Bare slab to your finish, previewed on their own floor.

Live sandbox

Try it on a job photo from your phone.

The real widget, not a video, running on our sandbox account. Upload a garage or patio from your camera roll, or tap a demo room. Your first 3 renders on this demo are free: no sign-up, no card, no time limit.

Rendering in the sandbox today

  • Flake
  • Metallic
  • Quartz
  • Solid color
  • Stamped concrete

Live sandbox account coatflow-demo

How it works

How the floor visualizer works, in three steps

On your website, or on your phone or tablet at the estimate. The homeowner needs no account and no app.

  1. The Floor Visualizer with a contractor's patio photo loaded, ready for an epoxy finish

    01

    They upload a photo.

    A phone photo of their garage, patio or pool deck, or one of the 3 built-in demo rooms. JPG, PNG or HEIC up to 10 MB.

  2. The Floor Visualizer's finish grid with the Shoreline flake blend picked

    02

    They pick your finish.

    Flake, metallic, quartz or solid color, from a catalog built around the products you install.

  3. The same patio with Shoreline flake pouring across it in a Floor Visualizer preview

    03

    They see it, then ask you.

    A preview in about 15 seconds, at a link they can reopen that night. The quote button sends them to your own quote or booking page.

Real Floor Visualizer screens, shown for illustration. The preview is an illustrative AI render. How the floor visualizer works, step by step See the epoxy floor visualizer

Your catalog

Flake, metallic, quartz and solid color, on their own floor.

Built around the products you install: send us your color charts and our team sets up your catalog. Until it is ready, you get the default catalog, sampled here.

Swatches from the default catalog. Each one previews on the homeowner's own photo, whether you install epoxy or polyaspartic.

Coming next Polished concrete, LVP, Tile, Hardwood and Carpet.

AI walkthrough video

Their patio, your flake, then a walkthrough video of it.

Once they pick a finish, the homeowner turns the preview into a short video of their own floor. Starter films 5 clips a month at 3 seconds each, Pro 10 at 5 seconds.

The visualizer is live on epoxy and polished-concrete contractor sites from Florida to California.

The Floor Visualizer, shown for illustration and edited for time. The finish and the walkthrough clip are illustrative AI previews, not footage of an installed floor.

Pricing

What does a floor visualizer for coating contractors cost?

Two plans, each with walkthrough video, billed from the day you sign up. Floor Visualizer: monthly, or yearly at 20% off. Marketing Agency: month to month. No setup fee. You never pay per lead.

Try 3 free renders on our live demo: no sign-up, no card, no time limit.

Compare Starter and Pro line by line

Billing period

Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.

  • Starter

    $99 a month

    The visualizer on your website, with walkthrough video.

    Get Starter

    $99 a month from the day you sign up. No setup fee.

    • 300 photo credits a month
    • 5 walkthrough video clips a month, 3 seconds each
    • Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
    • On your website with one script tag
    • White-labeled: your company name and brand color, no CoatFlow branding in the widget

Marketing Agency Done for you

Want your marketing run for you? Our team runs your marketing end to end: ads, SEO and your website on Marketing Pro, and automated lead follow-up from first call to signed job on both plans. Quoted after a short call, with the Floor Visualizer included.

FAQ

Questions coating contractors ask about CoatFlow

Who is CoatFlow for?

Coating contractors who sell epoxy flake, metallic, quartz, solid color and polyaspartic floors in garages, patios, pool decks and shops. If homeowners find you online and stall on the color, the Floor Visualizer is for you. If you want more leads, and every one followed up while you are on a job, the Marketing Agency is.

Do homeowners have to download an app?

No app and no account. The Floor Visualizer runs inside your website, in the browser on their phone or computer. They upload a photo of the floor or tap a demo room, pick a finish, and make the walkthrough video right there too.

What is a walkthrough video, and who makes it?

A short camera move across the homeowner's own floor, made from the preview they picked. The homeowner starts it in the widget, and it takes a few minutes to film. Starter makes 5 clips a month at 3 seconds each, Pro 10 at 5 seconds. Like the preview, it is an illustrative AI video, not footage of an installed floor.

Floor Visualizer or Marketing Agency: which one do I need?

The Floor Visualizer is self-serve coating contractor software on your website: Starter $99 or Pro $149 a month, billed from the day you sign up, and you can try 3 free renders on our live demo first. The Marketing Agency is a service our team runs for you: ads, SEO and your website on Marketing Pro, and automated nurture from lead to estimate to signed job on both plans. Marketing Starter and Marketing Pro each include the Floor Visualizer, and each is quoted after a short call about your shop.

How is CoatFlow different from other floor visualizers?

It sells the job in both places: on your website before they call, and on your phone or tablet at the estimate. It previews your finish on their own floor, turns that preview into a walkthrough video on both plans, and sends every lead straight into the CRM you already use (HighLevel, Jobber, Housecall Pro or any other), set up by our team. The prices are published.

More answers on the floor visualizer FAQ

Show them their floor. Then show them the video.

Try 3 free renders on our live demo: no sign-up, no card, no time limit.