FAQ
Floor visualizer FAQ. Straight answers for coating contractors.
Straight answers to the floor visualizer questions coating contractors ask before they sign up. A floor visualizer shows a homeowner your epoxy finish on a photo of their own garage, patio or pool deck, and CoatFlow's adds a walkthrough video of it. Starter is $99 a month, Pro $149, billed from the day you sign up.
Start here
Floor visualizer basics for coating contractors
CoatFlow makes two products for coating contractors. The Floor Visualizer is self-serve software for your website, on Starter or Pro. The CoatFlow Marketing Agency is done for you: ads, SEO, websites and lead follow-up, run by our team.
What is a floor visualizer?
A tool that shows a homeowner a floor coating on a photo of their own space before you quote it, on your website or on your phone or tablet at the estimate. With CoatFlow, they upload a phone photo of their garage, patio or pool deck, pick a flake, metallic, quartz or solid color finish, and see it on their own floor in about 15 seconds.
What does CoatFlow do?
Two things. The Floor Visualizer sells the job on your website and at the estimate: the homeowner sees your finish on their own floor in about 15 seconds, can turn it into a short walkthrough video, then asks for a quote, which goes straight into your CRM. The CoatFlow Marketing Agency is done for you: ads, SEO and websites that bring leads in, and automated follow-up that turns them into signed jobs, run by our team.
Who makes CoatFlow?
Levology Labs, a small US team founded by Jordan Levin. The people who answer your email are the people who build the visualizer and run the done-for-you setups, so there is no hand-off to a support desk.
How is CoatFlow different from floorWIZ?
Both put a coating visualizer on your website. floorWIZ draws real product data onto the homeowner's photo. CoatFlow generates an AI preview of the homeowner's own photo, then a walkthrough video of it, on both plans, and you can try 3 free renders on our live demo before you pay. floorWIZ's pricing page, checked September 30, 2026, says it offers no free trial.
Floor Visualizer
Floor visualizer FAQ: previews, install and leads
Self-serve software for your website. The homeowner previews your finishes on a photo of their own floor, then heads to your quote page.
How realistic are the previews?
Close enough to choose a floor by, and honest about what they are: AI-generated previews, not photos of a finished job. The widget tells homeowners so, and your on-site measure decides the final spec.
How fast is a render?
About 15 seconds on average, a little longer when demand is high. A walkthrough video takes longer: a few minutes per clip.
What photos work?
A phone photo of the slab, straight from the camera roll: JPG, PNG or HEIC, up to 10 MB. No photo yet? 3 built-in demo rooms (a garage, a patio and a pool deck) preview every finish right away.
Can it show my own finishes?
Yes, as a done-for-you setup. Send us your color charts and we build your catalog from them: your flake blends, metallics, quartz and solid colors, under the names your supplier uses, so homeowners only see the floors you install. Until it is ready, your account shows the default catalog.
Does it preview other floor types?
Stamped concrete, yes: our team adds it to your catalog, and the homeowner picks the stamp style, the base color and the antiquing. You can try it on our live demo. Flake, metallic, quartz and solid color render in every default catalog. Polished concrete, LVP, tile, hardwood and carpet are coming later, with no dates yet. If you sell one of those, tell us which, and it moves up the list. Fences have their own mode: see the Fence Visualizer.
Can it preview polyaspartic floors?
Yes, the look of them. A polyaspartic or one-day garage floor is usually a flake broadcast or a solid color, and the visualizer shows that color and pattern on the homeowner's own slab. It does not show the chemistry: cure time, gloss and wear are yours to explain at the estimate.
Do homeowners need an account?
No. They use it anonymously on your website: no sign-up, no login, nothing to download.
Can my sales team use CoatFlow at the estimate?
Yes. Open the visualizer on your website from a phone or tablet at the estimate, photograph the slab and show your finishes on their own floor in about 15 seconds, then film a walkthrough video of it for whoever else decides. Those previews use photo credits, the same as a homeowner's.
Is there a CoatFlow app for iPhone or Android?
iPhone and Android apps are coming soon. Today CoatFlow runs in the browser on any iPhone, iPad, Android phone or tablet, with nothing to install, so your team can use it at the estimate right now. Homeowners never need an app.
What happens to uploaded photos?
They are used to generate the preview through our AI provider, and they are never sold. On the demo here on coatflow.io, the photo and the preview may be kept for up to 90 days so we can see how the demo is used and improve it; they are deleted after that and never sold or shared.
How do I install it?
Paste one script tag on WordPress, Squarespace, Webflow or any HTML site, or add a custom element on Wix. Then list your website under Authorized websites in your account. That is the whole install. If you would rather not touch it, we set it up with you.
Will it slow my site down?
No. It loads as an async script in an isolated frame, after your page, so your own content shows first.
Is it white-labeled?
Yes: your company name and brand color, with no CoatFlow branding in the widget your customers use. It sits on your own website. There is no logo upload.
Where do the leads go?
To you, never to a lead marketplace. The quote button sends homeowners to your own quote or booking page. We can also set up an in-widget quote form that delivers the request, with the homeowner's photo and previews, to your inbox or GoHighLevel. A webhook for Zapier or Make works too.
Do I have to switch CRMs to use the visualizer?
No. Keep your CRM: every quote request goes straight into HighLevel, Jobber, Housecall Pro or any other CRM, installed and managed by our team. Or point the quote button at your own booking page. No CRM yet? We set up the one we recommend, GoHighLevel.
Walkthrough video
Floor visualizer walkthrough videos, explained
Their own floor, then a short video of it. What a clip is, how many come with each plan, and how long one takes.
What is the walkthrough video?
A short AI video made from a finished preview: the camera moves across the homeowner's own floor in the finish they picked. They make it in the widget on your website, from any preview. Starter films 5 clips a month at 3 seconds each, Pro films 35 at 5 seconds, and each clip takes a few minutes to film.
Can I change the clip length or the video prompt?
Not on a self-serve account. Clip length follows your plan, 3 seconds on Starter and 5 on Pro, and the prompt that directs the camera is fixed.
Is the video footage of a real installed floor?
No. It is an AI video made from the preview, for choosing a look, not footage of a finished job. Treat it like the preview: close enough to decide on, and your on-site measure decides the final spec.
What are Brag reels?
Coming soon: Brag reels, branded before-and-after videos of the job built from your previews, rendered without AI video and ready to post or text. They are not part of either plan yet.
Fence Visualizer
Fence Visualizer: yard photos, styles and stains
The same visualizer in fencing mode. The homeowner draws a fence on a photo of their own yard, picks a style and a stain, and sees it built in.
What is the CoatFlow Fence Visualizer?
A visualizer for fence contractors' websites. A homeowner uploads a photo of their yard, draws where the fence goes, picks a style and a wood stain, and sees a generated preview of that fence in their own yard. It runs on your site under your company name and brand color, and the quote button sends them to your own quote page.
Does the homeowner need a photo of their yard?
Yes. Every fence preview starts from their own photo; there are no sample yards. The widget takes JPG, PNG or HEIC files up to 10 MB, and on a phone it can open the camera directly.
Which fence styles and stains are included?
5 styles: vertical privacy, horizontal slat, board-on-board, shadowbox and three-point picket. And 14 exterior wood stains in 9 colors, water or oil based, in transparent, semi-transparent and solid opacities. Every fencing account uses the same catalog today; contact us if you need a different one.
Is the preview exactly what we will build?
No. It is a generated preview for choosing a look. Board spacing can vary from one render to the next, and a screen never shows a stain exactly. Height, gates, posts and hardware come from your quote and your on-site measure, and the widget tells homeowners so.
What do I receive when a homeowner asks for a quote?
By default, the quote button opens your own quote or booking page, and the homeowner can save a preview to attach there. If we set up the in-widget quote form for you, the request arrives with their contact details, the timeline and budget when given, the yard photo, up to four previews and any walkthrough video, plus the style, the stain, the fence line, the approximate length and the number of gates. It goes to your inbox, GoHighLevel or a webhook for Zapier or Make.
Can I offer both a floor and a fence visualizer?
Fencing mode applies to the whole visualizer on an account. If you want both a floor and a fence visualizer, contact us and we set up the second one.
Plans and billing
Starter or Pro: credits, billing and contracts
Two Floor Visualizer plans: Starter at $99 a month and Pro at $149, both month to month from the day you sign up, or yearly at 20% off.
What is the difference between Starter and Pro?
Starter is $99 a month: 300 photo credits and 5 walkthrough clips of 3 seconds. Pro is $149 a month: 600 photo credits, 35 clips of 5 seconds, extra clip packs when you need them, and lead follow-up by text and email that our team sets up and runs for you on GoHighLevel. Both are white-labeled with your company name and brand color.
What does the lead follow-up on Pro do?
On Pro, our team sets up and runs lead follow-up for you on GoHighLevel: texts and emails that chase every visualizer lead to a booked estimate. It is set up by people, not a switch in the widget: tell us how you follow up today and we build around it. For follow-up on every lead source, not just the visualizer, see the Marketing Agency.
What counts as a credit?
A photo credit is one AI preview, and a video credit is one walkthrough clip. Starter includes 300 photo credits and 5 video credits a month, Pro 600 and 35. Before you sign up, our live demo gives you 3 free renders, photo previews only.
What if I run out of credits?
Buy a top-up pack in your account. Photo packs are on both plans; clip packs are on Pro only, since Starter stops at 5 clips a month. Top-ups never expire, and they are spent only after your monthly credits run out.
What does it cost, and can I cancel?
Starter is $99 a month and Pro is $149 a month, billed monthly from the day you sign up, cancel anytime. Paying yearly takes 20% off. Want to see it first? Try 3 free renders on our live demo, with no sign-up and no card. The refund policy is linked in the footer.
Am I locked into a contract?
No. Both plans are month to month: cancel anytime, with no cancellation fee. Paying yearly instead is your choice, at 20% off.
Can I pay yearly?
Yes, at 20% off: Starter is $948 a year ($79 a month) and Pro is $1,428 a year ($119 a month), billed once a year. For now our team sets it up for you: tell us which plan you want.
Are these shared leads, like Angi or HomeAdvisor?
No. Every lead is a homeowner on your own website, using your visualizer. Nobody else gets it, and you never pay per lead.
Done for you
CoatFlow Marketing Agency: what we run for you
A marketing agency for coating contractors, run end to end by a team that knows the trade: on Marketing Pro, ads, SEO and your website bring the leads in, and on both plans we follow up every lead until the estimate is booked and every estimate until the job is signed. Marketing Starter and Marketing Pro are each quoted after a short call about your shop.
What is the CoatFlow Marketing Agency?
A marketing agency for coating contractors, run end to end by our team, in your voice. Marketing Starter follows up every lead until the estimate is booked and every estimate until the job is signed: missed calls texted back, forms and leads answered, estimates confirmed and reminded, win-back campaigns by text and email, and the review ask after install. Marketing Pro adds the leads themselves: ads created, managed and run for you, SEO and your website.
How much does the Marketing Agency cost?
It is quoted after a short call about your shop: your call volume, your open quotes, and which plan fits. Both plans are month to month with no setup fee and 30 days' notice, and each includes the Floor Visualizer plan with its own name: Starter in Starter, Pro in Pro.
Do you know the coating business, or just marketing?
Both. Concrete coatings is the trade we work in every day: we build the Floor Visualizer that coating contractors sell with, and we know what homeowners ask before they book, how an estimate visit runs and why quotes stall. Your ads, website and follow-up are written for that, not from a template for every trade.
How is the Marketing Agency different from the Floor Visualizer Pro plan?
Floor Visualizer Pro follows up the leads your visualizer brings in, and our team sets that up for you. The Marketing Agency covers every lead from every source (missed calls, website forms, texts, Facebook and Google leads and last season's quotes), plus estimate reminders, follow-up on every lead and open estimate, win-back campaigns and reviews, and on Marketing Pro the ads, SEO and website that bring the leads in. Each Marketing Agency plan includes the Floor Visualizer plan of the same name, so you never pay for it twice.
What do I have to do while your agency runs my follow-up?
One kickoff call, then approve the messages before anything goes out. After that you take the estimates we book and answer the conversations we hand you. On Pro, you also approve the ads and pay the ad budget to the ad platforms. We run the rest and send you a report every month.
Will the follow-up texts and emails sound like a robot?
No. Our team writes every message in your voice, the way a coater talks to a homeowner, and you approve it before anything goes out. It reads like a text from the truck: short, plain and useful. When a homeowner wants a person, the conversation comes straight to you.
Do I keep my business phone number?
Yes. Texts go out from a business number that is yours: the one you have, moved over, or a new local number that forwards to you. If you ever leave, your number and your contacts leave with you.
How long until my follow-up is live?
Plan on 2 to 3 weeks from kickoff. The phone carriers have to approve your business texting first, and we do that paperwork. We are onboarding our first shops now, so we confirm your date on the kickoff call. On Marketing Pro, the timeline for your ads, SEO and website is agreed on the same call. There is no setup fee.
Are texting and calling included in the agency plans?
Yes, at the volumes a coating business runs. If your usage ever heads well past normal, we tell you first, and nothing extra is billed without your OK.
Does your marketing agency run my ads?
Yes, on Marketing Pro: we create, manage and run your ads to bring in new leads, and report what they bring in every month. The ad spend itself is not in either plan: the ad platforms bill your budget to you directly, so you see every dollar. Marketing Starter does not run ads; its win-back campaigns go out by text and email to leads you already have.
I already use a CRM. Do I have to switch?
No. We run your texting, booking and follow-up on GoHighLevel, set up and looked after by our team. Jobs and invoices can stay in Housecall Pro, Jobber or whatever you use now, and we can send each new lead on to it or to your inbox. On Marketing Pro, we keep the pipeline clean for you.
Do I sign a long contract with the agency?
No. Both plans are month to month with no setup fee, and you can leave with 30 days' notice.
Still have a question?
Email us and a person on our team answers. Or try 3 free renders on our live demo and see it on a photo of your own floor.