Disclosure. We make CoatFlow. FlooringZAP is another company, and we are not affiliated with it; we name it only to compare. Every FlooringZAP fact below comes from its own website on October 6, 2026, linked where it appears. Prices change, so check its pages before you decide. If anything here is out of date, email jordan@coatflow.org and we will fix it.
Key takeaways
- FlooringZAP's website embed starts at $95 a month plus a $195 setup fee, and that entry plan has no lead capture.
- Its lowest-priced embed with lead capture, Lead Generator, is $195 a month plus a $395 setup fee.
- CoatFlow Starter is $99 a month with no setup fee: 300 homeowner previews a month on your site, a quote button and 5 walkthrough clips.
- FlooringZAP's pages list no video; on both CoatFlow plans a preview becomes a short walkthrough video of the homeowner's own floor.
- Sell in person? Open CoatFlow on your phone at the estimate. Snap their floor, tap a finish, and they see it in about 15 seconds.
- Already use a CRM? Keep it. CoatFlow sends every quote request straight into it, with the homeowner's name, phone number, email and pictures. Our team hooks it up for you.
The short answer
FlooringZAP alternative: what CoatFlow does for your shop
FlooringZAP sells an app you run yourself and a visualizer its team embeds on your website. CoatFlow is one visualizer for both jobs: homeowners use it on your website, and you can open it on your phone at the estimate.
Want homeowners to preview your finishes on your own website, with a quote button, a video and no setup fee? That is what CoatFlow does: an epoxy floor visualizer for your website that turns a phone photo into a preview in about 15 seconds. Selling at the kitchen table? Open the same visualizer on your phone, snap their floor and show them your finish on it.
| What you want | How CoatFlow does it |
|---|---|
| Homeowners previewing finishes on your website | Starter: 300 previews a month for $99, no setup fee |
| To show finishes yourself at the estimate | Open the visualizer on your website from your phone: their floor, your finish, in about 15 seconds |
| A video of the homeowner's floor | Both plans: 5 or 35 walkthrough clips a month |
| Leads in the CRM you already use | Every quote request goes straight into it, with the homeowner's name, phone, email and pictures. Our team hooks it up |
| Leads chased for you, not just an alert | Pro: text and email follow-up, set up and run by our team |
| A low price to start | A 7-day trial, then $99 a month with the website embed included and no setup fee |
| Several locations, or more than 600 previews a month | Tell us your numbers and we will tell you what fits |
Comparing more tools? See floor visualizer software, compared, or our floorWIZ alternative page.
Side by side
FlooringZAP vs CoatFlow, feature by feature
"Not listed" means we did not find it on FlooringZAP's pages, not that it is missing.
| Feature | FlooringZAP | CoatFlow |
|---|---|---|
| On your website | Three embed plans, from $95 a month plus setup | Both plans: $99 or $149 a month |
| Setup fee | $195, $395 or $795, one time, by plan | None |
| Website previews a month | 200, 750 or 2,000, then $0.20 each | 300 or 600 |
| Lead capture | A lead form on Lead Generator and Lead Dominator; none on Viz Lite | A quote button on both plans, to your own quote or booking page |
| After the lead | Text and email alerts to you, on the two lead plans | On Pro: text and email follow-up to the homeowner, run by our team |
| Walkthrough video | Not listed | 5 or 35 clips a month |
| Your catalog | Your colors loaded at setup: 10, 20 or 40 custom swatches, by plan | Built from your color charts under your supplier's names, no setup fee |
| Branding | Set up by its team; a custom logo watermark on the two lead plans | Your company name and brand color, no CoatFlow branding |
| Install | An iframe snippet its team sets up, typically in two to three business days | One script tag you paste (a custom element on Wix) |
| Trying it | Two free visualizations with no card, a free app tier, and a sponsored 30-day trial by request form | 7 days, 50 photo and 2 video credits, card at signup |
| Contract | Cancel anytime, no cancellation fee | Month to month, cancel anytime, or yearly at 20% off |
From FlooringZAP's embed page, app page and home page, read in a browser on October 6, 2026.
What it costs
FlooringZAP pricing, plan by plan
A free app tier, three paid app plans and three website embed plans, and every embed plan adds a one-time setup fee.
The app runs from free to $57.99/mo and is for you: you upload the photo and make the image. The embed sits on your website for homeowners at $95 to $445 a month, plus a one-time setup fee of $195 to $795. FlooringZAP draws these prices with script, so we read them in a browser on October 6, 2026.
The app plans
| Plan | Card price | Generations a month | Notes |
|---|---|---|---|
| Starter | Free | 2 | FlooringZAP watermark, no card |
| Basic | $8.99/mo | 10 | No FlooringZAP watermark; flake mixer and custom swatch upload |
| Pro | $34.99/mo | 250 | Adds priority processing |
| Titan | $57.99/mo | 600 | Adds a custom logo watermark, custom branding and premium support |
Each card shows one rate and no billing period. FlooringZAP's home page says the online tool comes on yearly or monthly plans, so check which rate applies at checkout. The custom logo watermark is crossed out on Basic and Pro.
The website embed plans
| Plan | Monthly | One-time setup | Visualizations a month | Lead capture |
|---|---|---|---|---|
| Viz Lite | $95 | $195 | 200 | None |
| Lead Generator | $195 | $395 | 750 | Lead form (name, phone, email), text and email alerts |
| Lead Dominator | $445 | $795 | 2,000 | Lead form, text and email alerts |
Each embed plan lists $0.20 per extra visualization. The two lead plans add custom call-to-action buttons and priority setup and support.
Like for like
What each one costs on your website
Homeowner previews on your own site, against homeowner previews on your own site.
CoatFlow costs less to start. Starter and Viz Lite cost about the same each month, but Starter has 100 more previews, a quote button and walkthrough clips, with no setup fee. Viz Lite has no lead capture, and with its setup fee it costs more than Starter over a first year.
Lead Generator is FlooringZAP's lowest-priced embed with lead capture. Against Pro, it has more previews (750 to 600) but costs more each month, and its setup fee alone, $395, is more than two months of Pro.
Lead Dominator is the volume plan: 2,000 visualizations a month at close to three times Pro's price. Per visualization it costs a little less than a Pro preview, and about the same once its setup fee is spread over a first year. Need more than 600 previews a month, or run several locations? Tell us your numbers and we will say straight what fits.
The CoatFlow side
Where CoatFlow is the better pick
Six reasons to pick CoatFlow, each checked against FlooringZAP's pages.
A walkthrough video of their own floor
After the preview, the homeowner taps Render video, and a few minutes later has a short AI walkthrough of that floor to save and text: a preview, not footage of an installed job. Starter films 5 a month, Pro 35.
How walkthrough videos workA lead path on the entry plan
On both plans the quote button opens your own quote or booking page, in Housecall Pro, Jobber or any other CRM. Viz Lite, FlooringZAP's entry embed, has no lead capture.
No setup fee for your catalog
Send your color charts and our team builds your flake blends, metallics, quartz and solid colors under your supplier's names. The default catalog runs until then.
See flake finishes on a real floorFollow-up run for you on Pro
Texts and emails that chase every lead to a booked estimate, set up and run by our team on GoHighLevel. An alert only tells you a lead came in.
Install it yourself
Paste one script tag on WordPress, Squarespace, Webflow or plain HTML (Wix takes a custom element) and list your web address under Authorized websites. Rather not touch it? We set it up with you.
The install guide for each site builderDemo rooms for homeowners with no photo
No photo yet? 3 built-in demo rooms (a garage, a patio and a pool deck) preview every finish right away.
Patio and pool deck previews
See it on your own photo
Upload a garage, patio or pool deck photo and pick a finish. The preview takes about 15 seconds.
Your questions
Need what FlooringZAP has? Here is how CoatFlow does it
FlooringZAP does some things well. Here is how CoatFlow handles each one.
I show finishes myself at the estimate
Open the visualizer on your website from your phone or tablet. Take a picture of their floor and tap a finish. In about 15 seconds they see it on their own floor. Every rep can do the same from their own phone.
I want an app on my phone
You do not need one. CoatFlow runs in the web browser on any phone, tablet or computer. There is nothing to install.
I want a low price
Starter is $99 a month, with the website embed included and no setup fee. That gets you 300 previews a month, about 3 for every dollar. Pro is $149 a month for 600, about 4 for every dollar.
I want to try it before I pay
Start with a 7-day trial on your own website, with 50 photo credits and 2 video credits. It takes a card at signup. Cancel before day 7 and you pay nothing.
I want leads in the tool I already use
Already use a CRM? Keep it. When a homeowner asks for a quote, CoatFlow sends it straight to your CRM: their name, phone number and email, plus the photo of their floor and the picture of it with your finish. Our team hooks it up for you.
I also sell tile, wood or carpet
CoatFlow is built only for coatings. So every screen is about flake, metallic, quartz and solid color, and your catalog is built from your own color charts, under your supplier's names.
Review
FlooringZAP review: what we found on its pages
We did not buy a plan. This is what FlooringZAP's own pages say, what they leave out, and where its reviews stand.
Short version: an epoxy-first visualizer with a low-cost app and a done-for-you website embed. Before you buy the embed, check the setup fee, whether your plan captures leads, and what happens to a lead after the alert.
On reviews, FlooringZAP's app page shows a 5/5 rating from 357 customers, which is its own figure. Before you pay a setup fee, ask for a contractor or two who run the embed and call them. That goes for any visualizer, ours included.
What it does well
- A free tier and low-priced app plans.
- Custom swatches of any surface in the app, not just coatings.
- Embed setup done by its team, with your colors and branding loaded.
- Text and email lead alerts on the two lead plans.
- An iframe embed that, by its own FAQ, does not slow your page.
What to check before you buy
- A setup fee on every embed plan: $195, $395 or $795.
- No lead capture on Viz Lite, the entry embed.
- No walkthrough video on the pages we read.
- 10, 20 or 40 custom swatches, by plan: count what your color charts need.
- Follow-up with the homeowner after the alert is not listed.
Shopping on price alone? Our guide to free epoxy floor visualizers covers what the free tiers and manufacturer color tools give a contractor.
Switching
Switching from FlooringZAP to CoatFlow
Moving to a FlooringZAP alternative? Keep FlooringZAP running until CoatFlow is live, so your site is never without a visualizer.
01
Start the trial
7 days, 50 photo credits and 2 video credits. Cancel before day 7 and you pay nothing.
02
Send us your color charts
Our team builds your catalog from them, with no setup fee.
03
Swap the embed and the quote button
Replace FlooringZAP's snippet with CoatFlow's script tag, list your web address under Authorized websites, and point the quote button at your quote or booking page. Use a CRM? Our team hooks CoatFlow up to it, so every lead lands there with their pictures.
04
Cancel FlooringZAP
Its FAQ says there is no long-term contract or cancellation fee, and the tool runs to the end of the billing period.
Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.
Starter
$99 a month
$79 a month(instead of $99 a month)
The visualizer on your website, with walkthrough video.
Start your 7-day trial of Starter7 days free, then $99 a month.
Ask for Starter yearly$948 billed once a year: you save $240. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 300 photo credits a month
- 5 walkthrough video clips a month, 3 seconds each
- Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
- On your website with one script tag
- White-labeled: your company name and brand color, no CoatFlow branding in the widget
- Photo top-up packs when a month runs over
Pro
More video, plus follow-up
$149 a month
$119 a month(instead of $149 a month)
More video, longer clips, and follow-up our team runs for you.
Start your 7-day trial of Pro7 days free, then $149 a month.
Ask for Pro yearly$1,428 billed once a year: you save $360. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 600 photo credits a month
- 35 walkthrough video clips a month, 5 seconds each
- Photo and clip top-up packs
- Lead follow-up by text and email, set up and run for you by our team, that chases every lead to a booked estimate
- Everything else in Starter
Want more than the visualizer? The Coating Contractor Growth OS is our done-for-you service: missed calls texted back, estimates booked and quotes followed up, run by our team and quoted after a short talk about your shop.
Sources
Figures from other companies and publishers are quoted as their pages stated them on October 6, 2026. Prices change; check the source before you rely on one.