Disclosure. We make CoatFlow and are not affiliated with Floori. Every Floori fact comes from its own pages on October 6, 2026, linked where it appears. Prices change, so check its pages before you decide. Spot something out of date? Email jordan@coatflow.org and we will fix it.
Key takeaways
- Floori is a catalog and visualizer platform for many surfaces, with a coatings pack for installers. CoatFlow is built only for coating contractors.
- Floori lays a repeating product texture on the floor it finds in a photo. CoatFlow redraws the homeowner's photo with your finish as an AI preview.
- Floori's coatings pack starts at $49 a month, locked for 12 months. CoatFlow starts at $99 a month after a 7-day trial, with the website embed, walkthrough videos and a catalog our team builds for you.
- CoatFlow adds a walkthrough video on both plans and lead follow-up run by our team on Pro. Floori sells CRM setup and text and email campaigns as an add-on.
- Already have a CRM? Keep it. CoatFlow sends every lead into it: their name, phone number and email, plus the before and after pictures of their floor.
- No app to install. CoatFlow runs in the browser on any phone, tablet or computer, so you can show it at the kitchen table too.
Side by side
Floori vs CoatFlow at a glance
Floori is a broad platform with a coatings pack. CoatFlow is built for one trade. Floori's column comes from its own pages on October 6, 2026; where its site says nothing, the cell says so.
The short version: Floori serves manufacturers, distributors and stores across many surfaces, and sells coating installers a low-cost pack. CoatFlow is an epoxy floor visualizer for coating contractors, with a walkthrough video and done-for-you follow-up on top.
| Feature | Floori | CoatFlow |
|---|---|---|
| Built for | Manufacturers, distributors and retailers of many surfaces, plus a coatings pack for installers | Coating contractors only |
| How the preview is made | AI finds the surface, then a repeating product texture goes on it | A generative AI preview of your finish, in about 15 seconds |
| Start from | The homeowner's photo or a sample room scene | The homeowner's photo or a demo garage, patio or pool deck |
| Video of the homeowner's floor | Not listed on its site | 5 clips a month on Starter, 35 on Pro |
| On your website | An iframe of your floori.io subdomain, a WordPress plugin, or a link | One script tag, or a custom element on Wix |
| Catalog setup | You clone supplier colors or upload swatch images in its portal; its team prepares textures for $6 per color | Built by our team from your color charts, no setup fee |
| Quote button | Request a Quote sends interest to your inbox | Opens your own quote or booking page, or sends the lead and their pictures to your CRM |
| Lead follow-up | CRM setup with email and SMS campaigns, a paid add-on | Set up and run for you by our team on Pro |
| AR and apps | An iPad app with LiDAR measuring and AR, priced through its sales team | Nothing to install: it runs in the browser on any phone, tablet or computer |
| Other surfaces | Hardwood, vinyl, carpet, rugs, tile, countertops and paint | Built only for coatings |
| Price to start | $49 a month | $99 a month |
| Free trial | 14 days on its coatings pack | 7 days, card at sign-up |
Their side
What Floori offers
Breadth, print tools, a field app and product data. All of it from its own pages.
Every surface on one platform
Floori Studio covers flooring, rugs, tile, countertops, paint and coatings in one platform.
A self-serve coatings pack
Its coatings toolkit sells online through a checkout, with a 14-day trial. Installers choose a coatings supplier in its portal, and that catalog goes live.
A QR code for every blend
Print it in a catalog or on a flyer, and a scan opens that blend on the homeowner's phone.
Tools for the kitchen table
The Floori Professional iPad app measures rooms with LiDAR, shows products in AR, works offline and writes quotes. It is priced through Floori's sales team.
Product data and reports
Its portal connects to Shopify, WooCommerce and Magento. It is a HubSpot Gold Partner, and its GA4 reports show which blends and flakes get viewed most.
The real difference
How each one draws the floor
Floori lays a texture on the floor it finds. CoatFlow redraws the photo. That decides what the homeowner sees.
Floori works like a cutout and a swatch. Its Studio page says its algorithms crop the surface out of the photo. Its portal guide has you upload swatch images that repeat with no visible edge, and warns that one with an edge shows a tile effect on the floor. One session can try any number of products.
CoatFlow redraws the photo. The homeowner picks your finish and gets their own photo back with the floor coated, in about 15 seconds: in the patio below, the slab, the curve and every step. The trade-off: it is an illustrative AI image of color and pattern, not a spec. It does not show the chemistry or the gloss level, and a metallic pour moves its own way on every floor.
The differences
The differences a coating contractor will feel
Past the preview, three things decide how each tool fits a coating business: who it is for, who sets it up, and what happens after the preview.
Who it is built for
Floori's home page pitches manufacturers, distributors and designers, and its Studio lists an epoxy module beside flooring, rugs and paint. Its sales-led epoxy page takes only coating companies with two crews or more. CoatFlow is built for coating contractors of any size, with no crew minimum.
Who does the setup
Floori's pack is self-serve, with paid help if you want it. Its portal guide has you add a logo, create a floori.io subdomain and build the catalog by cloning supplier colors or uploading your own swatches, then paste an iframe into your site. Its toolkit page offers optional premium onboarding, and its team prepares textures for $6 per color.
With CoatFlow, you send the color charts for the products you install and our team builds your catalog, with no setup fee. You paste one script tag, and the default catalog runs until yours is ready.
What happens after the preview
Floori's Request a Quote button sends interest to your inbox. A pop-up lead capture form and text and email follow-up are paid add-ons. Its site lists no video of the homeowner's floor.
CoatFlow's quote button opens your own quote or booking page, or we can set up an in-widget quote form that sends the homeowner's name, phone number, email, photo and previews to your inbox or the CRM you already use. Both plans turn a preview into a walkthrough video of the homeowner's floor. On Pro, our team sets up and runs text and email follow-up that chases each lead to a booked estimate.
The CoatFlow side
Where CoatFlow is the better Floori alternative
For a coating shop that wants homeowners sold on the floor before the estimate, and every lead chased after it.
Coatings, and only coatings
Flake, metallic, quartz and solid color, with polyaspartic shown as a flake system.
See the finish familiesA video of their own floor
A short walkthrough clip of their garage or patio, ready in a few minutes, that they can text to whoever was not home. An AI video of the preview, not footage of an installed floor.
How walkthrough videos workFollow-up, run for you
On Pro, our team sets up and runs text and email follow-up to a booked estimate. It is part of the plan, with no setup fee.
Compare Starter and ProYour catalog, built for you
Send your color charts. Our team sets up your blends, metallics, quartz and solid colors under your supplier's names. No swatch images to prepare.
How the visualizer worksNo photo? Use a demo room.
A built-in demo garage, patio or pool deck shows any finish right away.
The demo garage in Antique Gold metallic. An illustrative AI preview, not an installed floor. Metallic epoxy visualizer 
The demo pool deck in Slate quartz. An illustrative AI preview, not an installed floor. Broadcast quartz visualizer
Try it on your own floor photo
Upload a garage, patio or pool deck photo and pick a finish. The preview takes about 15 seconds.
What it costs
Floori pricing vs CoatFlow pricing
Floori's first price is lower; CoatFlow includes more after the preview. Floori's figures are as its pages showed them on October 6, 2026. It has no single pricing page, so each figure links to its source.
| Plan | Monthly price | Includes |
|---|---|---|
| Floori Epoxy Starter Pack | $49, locked for 12 months (list $199) | Visualizer, preloaded blends and flakes, QR codes, marketing pack, GA4 reports. No session limit stated. |
| Floori sales-led plans | $150 to $250 for 200 sessions, $355 for 500 | Coating companies with two crews or more, through a demo |
| Floori add-ons | Lead capture form $99 setup plus $49 a month; CRM with email and SMS campaigns $499 setup plus $249 a month | Optional, on top of a plan |
| CoatFlow Starter | $99 | 300 photo credits, 5 clips, the embed, a catalog built for you |
| CoatFlow Pro | $149 | 600 photo credits, 35 clips, follow-up run by our team |
Floori's first price is lower. The gap closes after the preview: text and email follow-up is a $499 setup plus $249 a month add-on there, and part of Pro here. CoatFlow is month to month on both plans, or yearly at 20% off, with no setup fee.
Sessions vs credits, worked through
The units differ. A Floori session starts when someone uploads a photo or opens a room scene, and any number of products tried inside it count as one. A CoatFlow photo credit is one finish on one photo.
Say 60 homeowners a month each compare 3 of your finishes on one photo. That is 180 credits, inside Starter's 300, or 60 sessions, inside the 200 on Floori's $150 to $250 plans. Run your own numbers before you pick.
Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.
Starter
$99 a month
$79 a month(instead of $99 a month)
The visualizer on your website, with walkthrough video.
Start your 7-day trial of Starter7 days free, then $99 a month.
Ask for Starter yearly$948 billed once a year: you save $240. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 300 photo credits a month
- 5 walkthrough video clips a month, 3 seconds each
- Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
- On your website with one script tag
- White-labeled: your company name and brand color, no CoatFlow branding in the widget
- Photo top-up packs when a month runs over
Pro
More video, plus follow-up
$149 a month
$119 a month(instead of $149 a month)
More video, longer clips, and follow-up our team runs for you.
Start your 7-day trial of Pro7 days free, then $149 a month.
Ask for Pro yearly$1,428 billed once a year: you save $360. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 600 photo credits a month
- 35 walkthrough video clips a month, 5 seconds each
- Photo and clip top-up packs
- Lead follow-up by text and email, set up and run for you by our team, that chases every lead to a booked estimate
- Everything else in Starter
Your questions
Need what Floori has? Here is how CoatFlow does it
Things coating contractors ask for, in their own words, and how CoatFlow handles each one.
- "I need quotes and a CRM." Already use a CRM? Keep it. When a homeowner asks for a quote, CoatFlow sends it straight to your CRM: their name, phone number and email, plus the photo of their floor and the picture of it with your finish. Our team hooks it up for you. Keep writing quotes the way you do now. No CRM yet? We can set one up for you.
- "I want an app in the home." You do not need one. CoatFlow runs in the browser on any phone, tablet or computer, with nothing to install. Open your website, add a photo of their floor, and they see your finish on it in about 15 seconds.
- "Every rep needs to show it." Every rep can open the visualizer on your website from their own phone. Every lead lands in one place: your CRM or your inbox.
- "I also sell LVP, tile or wood." CoatFlow is built only for coatings. So every screen is about flake, metallic, quartz and solid color, and your catalog is built from your own color charts. Your coating customers never scroll past carpet to find your flake.
- "I want the lowest price to start." Start with the 7-day trial, and cancel before day 7 to pay nothing. After that, Starter is $99 a month for 300 previews, 5 walkthrough videos, the website embed and a catalog our team builds for you.
- "I hand out a lot of print." Put a QR code on your flyers, yard signs and truck that opens the visualizer page on your website. One scan, and the homeowner tries your finishes on a photo of their own floor.
Weighing more tools? Our floor visualizer software comparison puts Floori, floorWIZ, Roomvo, ShowFloor and others side by side.
Switching
Switching from Floori to CoatFlow
Run both during the trial, then cut over. Four steps.
01
Start the trial
Start the 7-day trial: 50 photo and 2 video credits. Cancel before day 7 and pay nothing.
02
Send your color charts
Our team builds your catalog from the products you install. The default catalog runs until then.
03
Swap the embed
Replace the Floori iframe with our script tag and list your site under Authorized websites in the Embed tab. The install guide covers every major site builder.
04
Repoint your links
Set your quote or booking page. Floori's QR codes and subdomain links open its visualizer, so point new print and links at the page that holds yours.
Sources
Figures from other companies and publishers are quoted as their pages stated them on October 6, 2026. Prices change; check the source before you rely on one.
- Floori: coatings sales toolkit (starter pack)
- Floori: epoxy and concrete page (sessions, plans, crew minimum)
- Floori: starter pack welcome page (add-on prices)
- Floori Studio
- Floori Professional
- Floori home page
- Floori: portal setup guide (catalog, swatches, texture service)
- Floori: website integration guide