Disclosure. We make CoatFlow. We are not affiliated with Roomvo and name it only to compare. Every Roomvo fact comes from its own website on October 6, 2026, linked where it appears. Prices and features change, so check before you decide. If anything here is out of date, email jordan@coatflow.org and we will fix it.
Key takeaways
- Roomvo is a room visualizer for flooring and home decor retailers and manufacturers, built around manufacturer catalogs.
- Its site has no epoxy, flake, metallic or quartz floor pages, and its catalog is fed by brands, not by a contractor's color charts.
- On patios and pool decks, Roomvo shows pavers, brick and pool coping, not coatings.
- Roomvo Assistant is free for independent retailers. Most of its other products have no published price.
- CoatFlow is built for coating jobs: your finishes on the homeowner's own floor, and every lead sent to the CRM you already use, with their pictures.
The short answer
Why coating contractors look for a Roomvo alternative
Because Roomvo is built for stores that sell flooring off a shelf, and you sell a floor you install. A shopper puts a photo of their room on a store website and sees carpet, vinyl plank, hardwood or tile from the brands that store carries. That works when the product exists before the sale.
A coating floor does not exist until your crew puts it down: a flake broadcast, a metallic pour or a quartz system, mixed on site. As of October 6, 2026, Roomvo's site has no pages for epoxy, flake, metallic or quartz floors, and its home page lists flooring, tile, paint, exteriors, wallpaper, rugs, countertops and furnishings. If you came looking for Roomvo for epoxy, there is nothing on Roomvo's side to switch on.
| You need | How CoatFlow does it |
|---|---|
| Homeowners to see your finish on your website | Your flake, metallic, quartz and solid color finishes on their own photo, then a short walkthrough video |
| To show patios and pool decks | Your coating on their own slab. Roomvo's exterior tool shows pavers and coping, not coatings |
| Your own colors, not a brand list | Our team builds your catalog from your color charts, no setup fee |
| Every lead in the CRM you already use | CoatFlow sends each quote request to your CRM: name, phone and email, plus their floor photo and the picture with your finish |
| To show it in person | It runs in the browser on any phone, tablet or computer. Nothing to install |
Roomvo, plainly
What Roomvo is, who it serves and how stores get it
Roomvo is a room visualizer for home decor stores and the brands they carry. The shopper snaps a photo of their room or picks a demo room and previews products from the store's catalog, which Roomvo says covers over 250 brands and updates itself when manufacturers change their lines. The line splits three ways:
- Roomvo Assistant: a widget for independent retailers that its page calls free forever. Roomvo helps the store pick collections from its brand partners, and the store pastes one line of code into its site.
- Roomvo Sites: lead-gen websites for flooring retailers with the visualizer built in. One package, Omnify+, shows a public price, covered below.
- Most of the rest: the full Visualizer for large retailers, Kiosk, Catalog, Studio and Virtual Samples, with no price on the site.
Brands come in through the Roomvo Partner Program, which puts their products in front of more than 7,000 retailers. Its manufacturer page shows logos from Mohawk Industries, Shaw Floors, Daltile and Rust-Oleum, among others. Roomvo Catalog also takes a store's private-label products. But nothing on its site describes an epoxy floor catalog a contractor could sell from.
Side by side
Roomvo vs CoatFlow, feature by feature
Roomvo facts from its own pages on October 6, 2026. Not listed means its site says nothing, which is not the same as No.
| Feature | Roomvo | CoatFlow (ours) |
|---|---|---|
| Built for | Flooring and home decor retailers, manufacturers, distributors | Coating contractors, on their own website |
| Epoxy floor coatings | Not listed | Flake (polyaspartic systems included), metallic, quartz, solid color. Polished concrete does not render yet. |
| The photo | The shopper's room, or a demo room | The homeowner's own photo, or a built-in demo garage, patio or pool deck |
| The catalog | Fed by brand partners; the store picks collections and can add private label | Built by our team from your color charts, no setup fee |
| Video of the homeowner's floor | Not listed. Studio makes brand photos and video in its own 3D rooms | A walkthrough clip: 5 a month on Starter, 35 on Pro |
| Install | One line of code | One script tag; a custom element on Wix |
| After the preview | A free PRO app for dealers sends automated emails and connects to QFloors | Each quote request goes to the CRM you already use, with their photo and preview, hooked up by our team; Pro adds follow-up run for you |
| Showroom extras | Kiosks, QR codes on displays, sample tracking | No kiosk needed: it runs in the browser on any phone, tablet or computer, so your rep can show it anywhere |
| Price | Assistant free for independent retailers; no general price list | Starter $99, Pro $149 a month, after a 7-day free trial |
Roomvo sources: its retailer page, Assistant page, PRO page, Studio page and sitemap.
Credit where it is due
What Roomvo does well, and where it stops for epoxy
Its strengths are real. They are aimed at a store, not a coating crew.
What Roomvo does well
- Free for independent retailers, with sign-up on its Assistant page.
- Manufacturers keep the catalog current, so the store is not chasing SKUs.
- A network of more than 7,000 retailers that brands reach through its Partner Program.
- Walls, countertops and backsplashes too, for a showroom that sells the whole room.
- A free PRO app that tracks samples and sends automated emails, plus showroom kiosks.
Where it stops for a coating contractor
- No epoxy, flake, metallic or quartz floor pages on its site.
- Nothing on its site covers loading coating systems from your color charts.
- No video of the homeowner's own floor listed.
- Outdoors, it shows pavers and coping, not coatings.
- Built around SKUs, samples and showrooms, not coating jobs sold by quote.
The CoatFlow side
Where CoatFlow fits better for coatings
CoatFlow shows the floor you have not installed yet on a photo of the customer's own slab, on your website, before they call.
Your finishes, not a brand list.
Your flake blends, metallics, quartz and solid colors, under your supplier names. Send us your color charts and our team sets them up, no setup fee. Until then, your account shows the default catalog.
Their floor, then a video of it.
The preview lands in about 15 seconds. No photo yet? 3 built-in demo rooms (a garage, a patio and a pool deck) preview every finish right away. Then the preview becomes a walkthrough video of their own floor: 3-second clips on Starter, 5-second clips on Pro, each taking a few minutes. It is an illustrative AI video, not footage of an installed floor.
Your brand, your lead.
White-labeled: your company name and brand color, with no CoatFlow branding in the widget your customers use. The quote button goes to your own quote or booking page, and leads go to your CRM or to GoHighLevel set up for you.
Follow-up, run for you.
On Pro, our team sets up and runs lead follow-up for you on GoHighLevel: texts and emails that chase every visualizer lead to a booked estimate.
Metallic, Charcoal: an illustrative AI preview, not an installed floor. 
Quartz, Limestone: an illustrative AI preview, not an installed floor. 
Solid color, Pewter: an illustrative AI preview, not an installed floor.
Switching from Roomvo
Need what Roomvo has? Here is how CoatFlow does it
Roomvo does some things well. Here is each one, and how CoatFlow does the same job for a coating business.
- You want every lead in one place. Already use a CRM? Keep it. When a homeowner asks for a quote, CoatFlow sends it straight to your CRM: their name, phone number and email, plus the photo of their floor and the picture of it with your finish. Our team hooks it up for you.
- You do not want to build a catalog. You do not have to. Send us your color charts and our team builds your catalog: your flake blends, metallics, quartz and solid colors, under your supplier's names. No setup fee. Until then, you see the default catalog.
- You want a low price. Start with a 7-day free trial. You add a card when you sign up. After that, Starter is $99 a month, with the visualizer on your website and 300 photo previews a month.
- You want to show it in the showroom. CoatFlow runs in the browser on any phone, tablet or computer. Nothing to install. Your rep opens the visualizer on your website and shows the homeowner their own floor, right there.
- You make or sell coating products. Contractors send us their color charts, and our team builds their CoatFlow catalog under the names on the chart. So the contractors who put down your coatings can show them by name, on the homeowner's own floor.
- You sell more than floors. CoatFlow is built only for coatings. So every screen is about flake, metallic, quartz and solid color, and your catalog comes from your own color charts.
The rest of the field
How CoatFlow compares with other coating tools
Other coating tools come up in the same search. Here is one line on each, from each company's own pages on October 6, 2026, with a link to our full comparison.
floorWIZ
Coatings only, rendered from product data, with manufacturer catalogs loaded. Website embedding starts on Pro, and its pricing page says there is no free trial.
floorWIZ vs CoatFlowFloori
A multi-surface platform for manufacturers and retailers, with an epoxy starter pack at $49 a month and a 14-day trial.
Floori vs CoatFlowShowFloor
A sales app with on-site previews and priced proposals. The website widget comes only on Business, $149 a month, with 100 customer previews a month.
ShowFloor vs CoatFlowFlooringZAP
Epoxy-first, with a contractor app that starts free and iframe embed plans that each add a one-time setup fee.
FlooringZAP vs CoatFlowTilesView
Tile-first and multi-surface, with an epoxy page for metallic, flake and solid finishes. Private labelling is on its top plan only.
TilesView vs CoatFlow
For every coating visualizer side by side, read our floor visualizer software comparison.
What it costs
Roomvo pricing vs CoatFlow pricing
As each company's own pages showed it on October 6, 2026.
Roomvo has no general pricing page. Assistant is free for independent retailers, PRO is free for dealers, and manufacturers book a demo. The one public Roomvo price we found is a dealer website package.
| Product | Published price | What it covers |
|---|---|---|
| Roomvo Assistant | Free for independent retailers (source) | A visualizer widget with brand-partner products |
| Omnify+ (Roomvo Sites) | $349 a month, which its page says is eligible for $250 a month in co-op | A dealer website with the visualizer on every product page and Mohawk content, no setup fee |
| Other Roomvo products | Not published | Visualizer, Kiosk, Catalog, Studio and Virtual Samples, through a demo or sign-up |
| CoatFlow (ours) | Starter $99; Pro $149 a month | 300 or 600 photo credits and 5 or 35 video credits a month; the embed on both plans |
CoatFlow starts with a 7-day free trial: 50 photo and 2 video credits, card at signup. Cancel before day 7 and you pay nothing.
Free only helps if the free tool shows what you sell, and Roomvo's site lists no epoxy floors. CoatFlow starts with a 7-day free trial. After that, Starter is $99 a month, with the visualizer on your website and 300 photo previews a month. Here is what each of our two plans includes:
Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.
Starter
$99 a month
$79 a month(instead of $99 a month)
The visualizer on your website, with walkthrough video.
Start your 7-day trial of Starter7 days free, then $99 a month.
Ask for Starter yearly$948 billed once a year: you save $240. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 300 photo credits a month
- 5 walkthrough video clips a month, 3 seconds each
- Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
- On your website with one script tag
- White-labeled: your company name and brand color, no CoatFlow branding in the widget
- Photo top-up packs when a month runs over
Pro
More video, plus follow-up
$149 a month
$119 a month(instead of $149 a month)
More video, longer clips, and follow-up our team runs for you.
Start your 7-day trial of Pro7 days free, then $149 a month.
Ask for Pro yearly$1,428 billed once a year: you save $360. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 600 photo credits a month
- 35 walkthrough video clips a month, 5 seconds each
- Photo and clip top-up packs
- Lead follow-up by text and email, set up and run for you by our team, that chases every lead to a booked estimate
- Everything else in Starter
Getting started
How to try CoatFlow on a real job
Test it on a job you already quoted, then set it up. Four steps:
01
Run a real job photo.
Use a garage or patio you quoted last month. The 7-day free trial covers it.
02
Check the catalog against your charts.
The finishes should be the ones you install, under the names on your price sheet. With CoatFlow, send your color charts and we set them up; until then you see the default catalog.
03
Connect your CRM.
Keep the CRM you use now. Our team hooks CoatFlow up to it, so each quote request arrives with the homeowner's name, phone number, email, floor photo and the picture with your finish.
04
Install it once.
One script tag. The install guide covers WordPress, Squarespace, Webflow, Wix and plain HTML.
See your finish on a real slab
Upload a garage or patio photo, pick a finish, and see the preview in about 15 seconds.
Sources
Figures from other companies and publishers are quoted as their pages stated them on October 6, 2026. Prices change; check the source before you rely on one.
- Roomvo home page
- Roomvo Assistant
- Roomvo for flooring retailers
- Roomvo for exterior products retailers
- Roomvo Partner Program
- Roomvo for manufacturers
- Roomvo Catalog
- Roomvo PRO
- Roomvo Studio
- Roomvo Omnify+
- Roomvo sitemap
- floorWIZ home page
- floorWIZ pricing
- Floori epoxy toolkit
- ShowFloor pricing
- FlooringZAP embed plans
- TilesView packages
- TilesView epoxy visualizer