Disclosure. We make CoatFlow. floorWIZ belongs to Onfigr Limited, and we are not affiliated with it; we name it only to compare. Every fact about floorWIZ comes from its own website on September 30, 2026, linked where it appears. Features and prices change, so check its pages before you decide. If anything here is out of date, email jordan@coatflow.org and we will fix it.
Side by side
floorWIZ vs CoatFlow, feature by feature
The same rows as our full comparison, cut to the two tools. Where floorWIZ's site says nothing about a feature, the cell says so rather than guessing.
- Yes
- Partly, or only on some plans
- Coming soon
- Not listed on their site, No, or Unclear (the cell says which)
Each company's own website, read on . CoatFlow's column is our own product as it ships that day.
| Feature | CoatFlowOurs | floorWIZfloor-wiz.com |
|---|---|---|
| Walkthrough video of the homeowner's floor | YesBoth plans. Starter: 5 clips a month, 3 seconds each. Pro: 35, 5 seconds each. Each clip takes a few minutes. | Not listed on their siteThe videos on its site are marketing clips. Source: floorWIZ, Walkthrough video of the homeowner's floor |
| Brag reels: branded before-and-after videosOurs are built from your previews, rendered without AI video. Others: any marketing video. | Coming soonIn development. Not on a plan yet. | Not listed on their siteA before-and-after slider is marked coming soon. Source: floorWIZ, Brag reels: branded before-and-after videos |
| Automated text and email lead follow-up | Yes, set up for youOn Pro and in the Growth OS, our team sets it up and runs it for you on GoHighLevel. Not a switch in the widget. | PartlyEmail on a saved design. SMS marked coming soon. Source: floorWIZ, Automated text and email lead follow-up |
| CRMBuilt in, connected, or your own | Bring your own, or GoHighLevel set up for youThe quote button opens your booking page in Housecall Pro, Jobber or any CRM. Or we route every lead to GoHighLevel, your inbox or a webhook for Zapier or Make, set up for you. | Lead inbox it calls a CRMNo pipeline or quoting shown. CRM integrations on Enterprise, none named. Source: floorWIZ, CRM |
| White-labeled widgetYour brand in the widget, not the vendor's | White-labeledYour company name and brand color, with no CoatFlow branding in the widget. No logo upload. | PartlyCustom branding on Pro, logo included. Removing floorWIZ branding entirely is a paid Enterprise add-on. Source: floorWIZ, White-labeled widget |
| Website embed | YesEvery plan. One script tag, or a custom element on Wix. | Yes, from ProPro and Enterprise only. Source: floorWIZ, Website embed |
| Homeowner's own photo | YesA phone photo, or a demo garage, patio or pool deck. No homeowner account. | YesOr template rooms. Source: floorWIZ, Homeowner's own photo |
| AI photoreal render | YesA generative preview in about 15 seconds. Illustrative, not a photo of the finished job. | PartlyA real-time 3D engine. AI finds the floor; the floor comes from product data, it says. Source: floorWIZ, AI photoreal render |
| Custom catalog of your finishes | Done for youEvery account starts with 81 finishes. We build yours from your color charts. | YesPro and Enterprise, with a blend builder. Source: floorWIZ, Custom catalog of your finishes |
| Built for coatings | YesFlake, metallic, quartz and solid color. | YesCoatings only. Source: floorWIZ, Built for coatings |
| Free trial | Yes7 days, card on file: 50 photo credits and 2 video credits. | No, by its own accountIt offers a monthly plan you can cancel instead. Source: floorWIZ, Free trial |
| Published pricing | YesStarter $99 and Pro $149 a month, on our pricing page. | PartlyA pricing page that its menu and sitemap do not link. Source: floorWIZ, Published pricing |
Where each cell comes from
- floorWIZ: floor-wiz.com/pricing, floor-wiz.com/visualizer, floor-wiz.com/enterprise_floor_visualizer, floor-wiz.com, floor-wiz.com/blog/how-to-reduce-missed-marketing-opportunities-for-your-flooring-business
- CoatFlow: our own plans as billed on September 30, 2026, listed on our pricing page.
Want the other five tools too? See the full floor visualizer software comparison.
Credit where it is due
What floorWIZ does well
floorWIZ is a coatings-only visualizer with real strengths. Here they are, from its own pages.
A blend builder.
Homeowners and contractors can set the flake mix by percentage, choose the chip size and blend up to three metallic colors, and the saved design carries the recipe back to you.
Source: floor-wiz.com
Floors drawn from product data.
It renders in a real-time 3D engine from real product data, with attention to gloss. It uses AI to find the floor in the photo, and it says the floor itself comes from product data, not from a new AI image per request.
Source: floor-wiz.com (blog post)
Supplier catalogs, loaded.
Catalogs from flake and resin suppliers come ready to switch on, and Pro adds custom catalogs.
Source: floor-wiz.com/pricing
Coatings and nothing else.
Flake, quartz, metallic, solid color and more. Wood, tile and carpet live in a separate sister product.
Source: floor-wiz.com
Ready for the kitchen table.
It runs on a phone or tablet, with private links you can share during an in-home consultation.
Source: floor-wiz.com
Built for manufacturers, too.
Enterprise adds branded sub-licenses, lead routing to local installers and integrations for manufacturers and distributors.
The differences
floorWIZ alternative: the differences we could confirm
Only differences we could confirm on floorWIZ's own site on September 30, 2026. Some may change, so check before you decide.
No free trial.
Its pricing page says there is no free trial. It points to a monthly plan you can cancel instead.
Source: floor-wiz.com/pricing, September 30, 2026
No walkthrough video listed.
Nothing on its site describes a video of the homeowner's floor. The videos on its pages are its own marketing clips.
Source: floor-wiz.com/pricing, September 30, 2026
Some features are still coming soon.
Its Pro plan marks SMS messaging, a before-and-after slider, and quotes and invoicing as coming soon.
Source: floor-wiz.com/pricing, September 30, 2026
Removing its branding costs extra.
Pro gets custom branding, logo included. Removing floorWIZ branding entirely is a paid add-on on Enterprise. CoatFlow shows your name and brand color with no CoatFlow branding, but has no logo upload.
Source: floor-wiz.com/enterprise_floor_visualizer, September 30, 2026
The CoatFlow side
Where CoatFlow is the better pick
The loop below is a recording of the CoatFlow widget: a photo goes in, a finish is picked, the preview lands, then a walkthrough clip of that floor and the quote button.
A walkthrough clip of their own floor.
The homeowner sees your finish on a photo of their own slab in about 15 seconds, then turns it into a short walkthrough video. Starter films 5 clips a month at 3 seconds each, Pro films 35 at 5 seconds, and each takes a few minutes.
How walkthrough videos workA trial before you pay.
7 days with 50 photo credits and 2 video credits. Cancel before day 7 and you pay nothing.
The embed is on both plans.
One script tag on WordPress, Squarespace, Webflow or plain HTML, or a custom element on Wix. Starter and Pro both include it.
The install guideMonth to month, prices in plain sight.
Starter $99 and Pro $149 a month, on our pricing page and in our menu.
See pricingFollow-up, run for you.
On Pro, our team sets up and runs lead follow-up for you on GoHighLevel: texts and emails that chase every visualizer lead to a booked estimate.
More than a visualizer, if you want it.
The Coating Contractor Growth OS is our done-for-you service: lead follow-up by text and email, set up and run for you on GoHighLevel. Growth OS Starter $497 and Growth OS Pro $997 a month.
About the Growth OS
What it costs
floorWIZ pricing vs CoatFlow pricing
floorWIZ's prices as its pricing page showed them on September 30, 2026, next to ours.
| Tool | Published price | Free trial | Website embed | Billing |
|---|---|---|---|---|
| floorWIZ | Pro $99 a month billed annually, or $119 billed monthly. Enterprise from $248 a month billed annually. Lite is named on the page without a price. No free trial.From floor-wiz.com, September 30, 2026 | None, per its pricing page | Pro and Enterprise | Annual for the lower rate, or monthly |
| CoatFlow (ours) | Starter $99 a month, Pro $149 a month See our pricing | 7 days, 50 photo and 2 video credits | Starter and Pro | Month to month |
The honest part
When floorWIZ is the better pick
You sell custom blends.
If your homeowners design their own flake mix or a three-color metallic, floorWIZ's blend builder does that. CoatFlow renders the finishes in your catalog; it does not mix new ones.
You want renders from product data, not AI.
floorWIZ draws each floor from product data in a 3D engine. CoatFlow's previews are generative AI images: illustrative, not a spec.
You want a supplier catalog without a setup call.
floorWIZ preloads supplier catalogs. CoatFlow starts every account on its default catalog of 81 finishes and builds a custom catalog for you from your charts.