Disclosure. We make CoatFlow. ShowFloor AI is another company, and we are not affiliated with it; we name it only to compare. Every fact about ShowFloor below comes from its own website on October 6, 2026, linked where it appears. Features and prices change. If anything here is out of date, email jordan@coatflow.org and we will fix it.
Key takeaways
- ShowFloor's website embed is on its $149 Business plan: one website, 100 customer previews a month.
- CoatFlow's widget is on both plans: 300 homeowner previews a month on Starter at $99, 600 on Pro at $149.
- Any CoatFlow preview can become a walkthrough video of the homeowner's floor; ShowFloor's site lists no video.
- Quote in a CRM? Keep it. CoatFlow sends every lead there: their name, phone number and email, plus the before and after pictures of their floor.
Side by side
ShowFloor vs CoatFlow, feature by feature
Fourteen rows, each from the company's own pages. Where ShowFloor's site says nothing about a feature, the cell says so.
The short version: ShowFloor is a sales platform built around a priced proposal your customer accepts online. CoatFlow is an epoxy floor visualizer for your website: the homeowner's photo becomes a preview, then a walkthrough video, then a tap on your quote button.
| Feature | ShowFloor AI | CoatFlow |
|---|---|---|
| Surfaces | Coatings plus hardwood, LVP, tile and carpet | Built only for coatings: flake, metallic, quartz and solid color |
| On your website | Business only, one website. Solo gets a hosted showroom link | Both plans, on each site you authorize |
| Homeowner previews a month | 20 on Solo, 100 on Business | 300 on Starter, 600 on Pro |
| Contractor previews a month | 60 on Solo, 250 on Business, in its app | The same credits, from the widget on a phone or tablet |
| Website flow | Name and email, then the photo; the preview is sent by email | Photo in, preview in the widget in about 15 seconds |
| Walkthrough video | Not listed | Both plans: 5 clips of 3 seconds on Starter, 35 of 5 seconds on Pro |
| Priced proposals | Yes, with a PDF and online acceptance | Keep quoting in the tool you use now. Each quote request reaches you with their photo and preview |
| Team logins | Business, up to 10 seats | Every rep opens it on your website from a phone or tablet. Every lead lands in one place |
| Lead follow-up | A due and overdue list your team works; it sends no messages itself | On Pro, texts and emails run by our team on GoHighLevel |
| CRM | One way: proposal activity to HubSpot, Jobber, Pipeline CRM or QuickBooks; website leads by webhook | Sends every lead into the CRM you use: name, phone, email, floor photo and preview. Our team hooks it up |
| Branding | No watermark on paid plans; its mockups show Powered by ShowFloor | Your name and brand color, no CoatFlow branding |
| Catalog | A shared library plus your swatches; setup help quoted separately | Built by our team from your color charts, no setup fee |
| Trial | 3 watermarked previews, no card | 7 days, card on file: 50 photo and 2 video credits |
| Lowest plan | $49 a month (Solo, no embed) | $99 a month (Starter, embed included) |
Sources: ShowFloor's pricing, website visualizer, platform, integrations and FAQ pages.
Weighing more tools? See every floor visualizer we compared, or the floorWIZ alternative.
Credit where it is due
What ShowFloor does well
Its main features, from its own pages. Further down, we show how CoatFlow handles each one.
Proposals with a price and a yes button.
Its visual proposals put the room visual, product, scope and price on one page. Send a link or a PDF, see when it is opened, and take acceptance online.
Team logins.
Business gives each teammate a login on shared jobs and proposals, drawing on one preview allowance. Its pricing FAQ caps it at 10 seats.
A trial with no card.
3 watermarked previews with no card on file.
A low entry plan and job packs.
Solo is $49 a month. Job packs need no subscription, from 15 renders for $19 up to 100 for $79, and never expire.
More than coatings.
Its FAQ covers epoxy, polyurea, metallic and flake systems, and its mockups add hardwood, LVP, tile, carpet and polished concrete.
A showroom link you can text.
Solo's hosted showroom goes in a text, an email, a button or a QR code. Homeowners browse up to 60 curated finishes and upload a room photo.
A first-month guarantee.
Use it on 3 real estimates. If it does not help clients understand their options, ask within 30 days and it refunds your first month.
Connections to the tools you run.
Proposal activity can notify HubSpot, Jobber, Pipeline CRM and QuickBooks, or any address through a signed webhook.
The differences
ShowFloor alternative: the differences that matter
Four places the two tools part ways. Each one is a choice about how you sell.
Where the homeowner meets it
CoatFlow lives on your website, on both plans: one script tag, or a custom element on Wix. You list each site it may run on under Authorized websites, one per line. The install guide for each site builder walks through it. ShowFloor's website visualizer is on Business only, for one website; for more sites or locations, it scopes a custom project.
When you get their contact details
ShowFloor's own website mockup asks for a name and email, then the photo, and says the preview arrives by email. You get the lead before they see the floor. CoatFlow shows the preview in the widget in about 15 seconds, then the quote button opens your quote or booking page. The trade-off is timing: the email before the preview, or the request after they have seen their own floor.
What comes after the preview
ShowFloor carries the chosen product into a proposal with your scope and price. CoatFlow turns the preview into a short walkthrough video of the homeowner's floor, filmed in a few minutes. The clip is an illustrative AI video of the preview, not footage of an installed floor. Then the lead can go straight to your CRM with their pictures, and you quote the way you always do.
Who does the follow-up
ShowFloor's follow-up list shows what is due or overdue. Its FAQ says viewing the list sends nothing to the customer, and its platform page marks the list review only. Your team does the chasing. On Pro, our team sets up and runs text and email follow-up on GoHighLevel for every visualizer lead. For every lead from every source, there is the Growth OS, quoted after a short call.
The CoatFlow side
Where CoatFlow is the better pick
If homeowners finding you online is the point, these are the reasons to make CoatFlow your ShowFloor alternative.
More website previews for the money
| Plan | On your website | Homeowner previews a month | Monthly price |
|---|---|---|---|
| ShowFloor Solo | No, a hosted showroom link | 20 | $49 |
| ShowFloor Business | Yes, one website | 100 | $149 |
| CoatFlow Starter | Yes | 300 | $99 |
| CoatFlow Pro | Yes | 600 | $149 |
ShowFloor's team previews (60 or 250) are a separate allowance. CoatFlow's credits are one pool for homeowners and your reps.
Starter gives you 3 times the website previews of ShowFloor Business for less money. Pro gives you 6 times as many at the same list price.
Your catalog, built for you.
Send your color charts. Our team builds the catalog around the products you install, at no setup fee.
See the finish familiesYour name on the widget.
White-labeled: your company name and brand color, with no CoatFlow branding in the widget your customers use.
Finishes side by side.
Each pick renders on the same photo in about 15 seconds. With Compare view on, homeowners line up two to four finishes side by side.
Built-in demo rooms.
No photo yet? 3 built-in demo rooms (a garage, a patio and a pool deck) preview every finish right away.
Patio and pool deck previews
What it costs
ShowFloor pricing vs CoatFlow pricing
ShowFloor's prices as its pricing page showed them on October 6, 2026, next to ours.
| Plan | Price | What it includes |
|---|---|---|
| ShowFloor free trial | Free | 3 watermarked previews, no card |
| ShowFloor Solo | $49 a month, or $470 a year | 60 app previews and 20 hosted showroom previews a month, proposals. No website embed |
| ShowFloor Business | $149 a month, or $1,430 a year | 250 app previews and 100 website previews a month for one site, team logins |
| ShowFloor job packs | $19 to $79, one time | 15 to 100 renders, no subscription, no expiry |
| CoatFlow Starter | $99 a month | 300 photo credits and 5 clips of 3 seconds a month, website embed, catalog built for you |
| CoatFlow Pro | $149 a month | 600 photo credits and 35 clips of 5 seconds a month, plus follow-up run by our team |
| CoatFlow trial | 7 days | 50 photo and 2 video credits, card on file, nothing charged if you cancel before day 7 |
ShowFloor's yearly prices show under the Annual toggle on its pricing page.
ShowFloor quotes catalog preparation, install help and custom integrations separately, and its yearly prices save about 20 percent, paid upfront. CoatFlow has no setup fee, and your catalog build is included. Monthly plans on both cancel anytime.
Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.
Starter
$99 a month
$79 a month(instead of $99 a month)
The visualizer on your website, with walkthrough video.
Start your 7-day trial of Starter7 days free, then $99 a month.
Ask for Starter yearly$948 billed once a year: you save $240. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 300 photo credits a month
- 5 walkthrough video clips a month, 3 seconds each
- Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
- On your website with one script tag
- White-labeled: your company name and brand color, no CoatFlow branding in the widget
- Photo top-up packs when a month runs over
Pro
More video, plus follow-up
$149 a month
$119 a month(instead of $149 a month)
More video, longer clips, and follow-up our team runs for you.
Start your 7-day trial of Pro7 days free, then $149 a month.
Ask for Pro yearly$1,428 billed once a year: you save $360. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 600 photo credits a month
- 35 walkthrough video clips a month, 5 seconds each
- Photo and clip top-up packs
- Lead follow-up by text and email, set up and run for you by our team, that chases every lead to a booked estimate
- Everything else in Starter
Credits, top-up packs and every plan line are on the CoatFlow pricing page.
Your questions
Need what ShowFloor has? Here is how CoatFlow does it
Things contractors ask for when they look at ShowFloor, and what CoatFlow does for each one.
- "I quote on site, or I send priced proposals." Already use a CRM? Keep it. When a homeowner asks for a quote, CoatFlow sends it straight to your CRM: their name, phone number and email, plus the photo of their floor and the picture of it with your finish. Our team hooks it up for you. So when you go out to quote, you already know the finish they want.
- "My leads live in Jobber, Housecall Pro or another CRM." That is where CoatFlow sends them, before and after pictures included. You do not copy anything by hand, and the way you quote stays the same.
- "Every rep on my team needs it." Every rep can open the visualizer on your website from a phone or tablet. There are no logins to hand out, and everyone shares your plan's monthly previews. Every lead lands in one place: your CRM or your inbox.
- "I want it on a phone or tablet." It runs in the web browser on any phone, tablet or computer. There is nothing to install.
- "I install more than coatings." CoatFlow is built only for coatings. So every screen is about flake, metallic, quartz and solid color, and your catalog is built from your own color charts, under the names your supplier uses.
- "I want to try it before I pay." Start the 7-day trial. You get 50 photo credits and 2 video credits. It takes a card at signup, and nothing is charged if you cancel before day 7.
- "I need a low price." Starter is $99 a month with the website embed included. That is 300 homeowner previews, about 3 for every dollar, and our team builds your catalog at no setup fee.
Switching
Switching from ShowFloor to CoatFlow
Our team builds the catalog. Your part is one tag and a few links, in this order.
01
Send us your color charts.
Our team builds your catalog from them, with no setup fee. Until then, the default catalog covers flake, metallic, quartz and solid color.
02
Paste one tag.
Start the 7-day trial, copy the script tag from the Embed tab and paste it where ShowFloor's embed sat (a custom element on Wix). List your site under Authorized websites.
03
Point the quote button.
At your quote form, or your booking page in Housecall Pro, Jobber or another CRM. Or our team hooks CoatFlow up to your CRM, so every lead lands there with the homeowner's photo and preview.
04
Swap the old links.
Replace ShowFloor showroom links on buttons, QR codes and saved texts with a link to the page on your site where the widget sits.
05
Keep quoting the way you do.
Your quotes stay in the tool you use now. Each new lead shows up with the before and after pictures, so you know the finish they want before you price it.
See it on a floor photo first
Upload a garage or patio photo, or pick a demo room, and see a finish on it in about 15 seconds.
Sources
Figures from other companies and publishers are quoted as their pages stated them on October 6, 2026. Prices change; check the source before you rely on one.