Disclosure. We make CoatFlow, one of the tools on this page, and it is not free: it has a 7-day trial. Every fact about another company comes from its own website on October 6, 2026, linked where it appears. Prices and plans change, so check before you decide. If something here is out of date, email jordan@coatflow.org and we will fix it.
Key takeaways
- Sherwin-Williams and Rust-Oleum run free color tools, but each shows only its own products, on its own website.
- Contractor tools give away a taste: FlooringZAP's free plan makes 2 watermarked generations a month, ShowFloor's trial 3 watermarked previews.
- No free tool or free tier we found puts coating previews on your website or lists a way to send you the lead; that takes a trial or a paid plan.
- Free AI image apps invent a floor you cannot order, and some free tiers are for personal use only.
- CoatFlow is not free: it has a 7-day trial on your own site, then $99 or $149 a month.
The short list
Free epoxy floor visualizer options at a glance
Free comes in three kinds: a manufacturer tool with no cap that shows only its own products, a contractor tool's few free previews or trial days, or an AI image app's handful of floors nobody makes. The table answers the questions that decide whether a tool can sell a job for you.
| Option | Whose products | Homeowner's own photo | On your website | Lead capture for you | The catch |
|---|---|---|---|---|---|
| Sherwin-Williams HPF visualizer | Sherwin-Williams only | Yes, or a preset scene | Not listed | Not listed | One brand, on their site |
| Rust-Oleum Concrete and Garage Color Visualizer | Rust-Oleum retail coatings | Not stated on its page | Not listed | Not listed | Store products, on their site |
| Roomvo Assistant | Flooring brands; no coatings listed | Yes, or a preset room | Yes, for flooring retailers | Not listed for the free tier | No coatings |
| FlooringZAP free plan | Its own color library | Yes, in its app | No: the embed is a paid plan | Not listed for the free plan | 2 generations a month, watermarked |
| ShowFloor free trial | Its material catalog | Yes, in its app | No: the embed is on Business only | Not listed for the trial | 3 previews, watermarked |
| Floori coatings pack trial | Preloaded coatings brands | Yes, per its page summary | Yes: iframe or a Floori subdomain | Request a Quote button to your inbox | 14 days, then a monthly fee |
| CoatFlow trial (ours) | Your catalog, built from your color charts; a default one until then | Yes, or one of three demo rooms | Yes, with your company name and brand color | Quote button to your own page | 7 days, card on file |
| Free AI image apps | None: the floor is made up | Often | Not listed | Not listed | Watermarks; some are personal use only |
"Not listed" means the company's own pages said nothing about it on October 6, 2026. Each page is linked in the sections below and in the sources.
Free, no cap
Manufacturer color tools: free, but one brand
Manufacturer tools are the only coating visualizers we found that stay free with no cap. The catch is whose products they show, and whose website the homeowner is on while they look.
Sherwin-Williams High Performance Flooring visualizer
The Sherwin-Williams visualizer is the most complete free coating tool we found, and its page shows no price and no sign-in. You upload a photo or pick a preloaded room, then apply its standard flake and quartz blends, solid colors and metallic epoxies. Its contractor tech tip says it works on desktop and mobile, and that you can design custom terrazzo, paint chip or quartz floors.
Everything in it is a Sherwin-Williams product. If you install another supplier's flake, the blend your customer falls for may not be one you can order. Its pages list no embed for your website and no lead form that reaches you.
Rust-Oleum Concrete and Garage Color Visualizer
Rust-Oleum's color tool previews a garage floor color: you select a Rust-Oleum product, such as RockSolid or Epoxy Shield, then a color. Its garage page lists two more tools, for HOME floor coatings and RockSolid Metallic. Neither page says you can use your own photo.
These are coatings Rust-Oleum sells through retail stores. Send a customer there and you show them a product they can buy off the shelf, not the system you install.
Flake supplier blend tools
Flake suppliers can have free tools too. One we checked lets you build and save blends of its own chips. It shows that one supplier's chips, and its page lists no website embed or lead capture.
Contractor tools
Free tiers and trials from contractor tools
Search for a free garage floor visualizer and you mostly find contractor tools like these. Each gives away a taste, not the product.
Contractor tools offer a small free tier or a time-limited trial, never the full product for nothing. The free tiers we found are capped, watermarked and stay inside the vendor's app. Getting previews onto your own website takes a trial or a paid plan.
One free tool does sit on a website: Roomvo Assistant is free for independent flooring retailers and keeps shoppers on the retailer's own site. It shows flooring brands, and its pages list no coatings, so it cannot show a homeowner a flake or metallic floor. More in Roomvo for coating contractors.
FlooringZAP: a free plan with a watermark
FlooringZAP lets you make 2 visualizations before you sign up, then gives a free plan of 2 generations a month with its watermark and no card. You upload the photo in its app. Putting it on your website is a separate paid embed plan, and the entry embed plan has no lead capture. Its page also offers a 30-day free trial through a request form, without saying which plan that covers.
FlooringZAP and CoatFlow, comparedShowFloor: 3 watermarked previews
ShowFloor's trial gives 3 watermarked floor previews with no credit card, in its app. Its website embed is on Business only, and its website visualizer asks the homeowner for a name and email first, then sends the preview by email.
ShowFloor and CoatFlow, comparedFloori: a 14-day trial of a paid pack
Floori's coatings pack has a 14-day free trial, then a monthly price locked in for 12 months. It goes on your site in an iframe or on a Floori subdomain, with a Request a Quote button that sends interest to your inbox. The page states no session limit for the pack.
Floori and CoatFlow, comparedCoatFlow: 7 days on your own site
50 photo credits and 2 video credits on the plan you pick, running on your own website, with your card on file. Cancel before day 7 and you pay nothing.
Plans and the trial
| Tool | The free part | Cheapest plan on your website |
|---|---|---|
| FlooringZAP | 2 generations a month, watermarked | Viz Lite: $95 a month plus a $195 setup fee, 200 visualizations a month, no lead capture |
| ShowFloor | 3 previews, watermarked | Business: $149 a month, 100 customer previews on one website |
| Floori | 14-day trial | Coatings pack: $49 a month locked in for 12 months, list price $199 |
| CoatFlow (ours) | 7 days, 50 photo and 2 video credits | Starter: $99 a month, 300 photo credits, no setup fee |
Cheaper plans that stay off your website exist too: FlooringZAP's app on its own is from $9 a month, and ShowFloor Solo is $49 a month, with a hosted showroom link instead of a website embed. A generation, a preview, a session and a photo credit are not the same unit, so check what one buys. Every paid option, side by side: floor visualizer software compared.
Do it yourself
Free AI image apps and photo editors
General AI image apps will put a glossy floor in a garage photo for free, a few times. The floor is invented: it is not a product you install, and the next try comes out different. A free photo editor costs nothing but your evening, and a floor that looks pasted on tells the homeowner it is fake.
Read the fine print too. Visualizee's 5 free renders carry its watermark and are for personal use only, not for clients. RenovateWithAI's free previews last 72 hours, downloads take paid credits, and it asks you to label its images as AI concepts when you share them. Its flooring tool lists hardwood, tile, vinyl plank and polished concrete, but no epoxy or coatings.
Is free enough?
When a free floor coating visualizer is enough, and what CoatFlow adds
A free floor coating visualizer is a sales aid in your hand, not a lead source on your website. Here is what contractors tell us they use free tools for, and how CoatFlow does the same job:
- You install one manufacturer's system. Send us its color charts, and our team builds your catalog from them, so homeowners see those colors on your website.
- You sell every job in person. Open the visualizer on your website from your phone, right at the slab, and show your finish on their floor in about 15 seconds.
- You want to see whether customers care about previews before paying. The 7-day trial answers that in a week.
- You need a quick check between two colors. Run both on a photo of their own floor, one after the other.
And a preview on the homeowner's own slab beats a chip held over it: why a sample board is not their floor.
Where free breaks
When free costs you jobs
Free starts costing you work when a homeowner is on your website at night, deciding between you and the next contractor. None of the free coating tools above puts a preview there with your name on it.
What free does well
- Costs nothing, and manufacturer tools have no cap
- Fine for a color check with the customer in front of you
- Shows you how previews land before you pay
Where free costs you
- The homeowner leaves your site for a manufacturer's, and no lead comes back
- One brand only, so the color they pick may not be one you install
- Another company's watermark lands in your customer's camera roll
- Caps of 2 or 3 previews run out in the first busy week
- No quote button, so interest dies in a browser tab
Run the math with your own numbers: would one more signed job a month from your website cover a paid plan? Then see what a garage floor visualizer on your site shows the homeowner.
Before you pay
How to test a free visualizer in one afternoon
Run one real job photo through every option you are considering, then answer five questions.
01
Use a real job photo
A dim garage with a water heater and a stained slab tells you more than a showroom shot. Watch the edges, the drain and the light.
02
Check whose products show
Look for the blends and colors you actually order. A single-brand or generic library lets your customer pick something you cannot buy.
03
Look at it as the homeowner
Whose name is on the screen? A watermark or another company on the preview sells their brand, not yours.
04
Find where the lead goes
Fill it in the way a homeowner would. If nothing reaches your inbox, booking page or CRM, it is a color picker, not a lead source.
05
Read what happens after
The price once the free part ends, the cap on previews, any setup fee, and whether the card is charged on its own.
If it will live on your website, check the install too. Ours is one script tag on WordPress, Squarespace, Webflow or plain HTML, and a custom element on Wix.
Our side
What the CoatFlow 7-day trial includes
We are not free. Here is what the trial gives you, and what it costs after.
The trial runs 7 days on your own website with 50 photo credits and 2 video credits. Your card is on file from sign-up, and if you cancel before day 7 you pay nothing. After that it is Starter at $99 or Pro at $149 a month, month to month, or yearly at 20% off.
- Your finishes on the homeowner's own photo in about 15 seconds, with no account for them to make.
- No photo yet? 3 built-in demo rooms (a garage, a patio and a pool deck) preview every finish right away.
- A short walkthrough video of any preview, filmed in a few minutes: an illustrative AI video, not footage of an installed floor.
- White-labeled: your company name and brand color, with no CoatFlow branding in the widget your customers use.
- A catalog built around the products you install, set up by our team from your color charts, with no setup fee. Until then, the default catalog in flake, metallic, quartz and solid color.
- A quote button that sends homeowners to your own quote or booking page.
What it does not do: it is not a CRM, it sends no proposals, and polished concrete does not render yet. On Pro, our team sets up and runs lead follow-up by text and email for you on GoHighLevel. Everything else is on the floor visualizer page.
Paying yearly? Starter is $79 a month and Pro $119 a month, billed once a year ($948 and $1,428): 20% off. Ask our team to set it up.
Starter
$99 a month
$79 a month(instead of $99 a month)
The visualizer on your website, with walkthrough video.
Start your 7-day trial of Starter7 days free, then $99 a month.
Ask for Starter yearly$948 billed once a year: you save $240. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 300 photo credits a month
- 5 walkthrough video clips a month, 3 seconds each
- Your finish catalog, built from your color charts: flake, metallic, quartz and solid color
- On your website with one script tag
- White-labeled: your company name and brand color, no CoatFlow branding in the widget
- Photo top-up packs when a month runs over
Pro
More video, plus follow-up
$149 a month
$119 a month(instead of $149 a month)
More video, longer clips, and follow-up our team runs for you.
Start your 7-day trial of Pro7 days free, then $149 a month.
Ask for Pro yearly$1,428 billed once a year: you save $360. Our team sets up yearly billing for you.
Or start the 7-day trial, billed monthly- 600 photo credits a month
- 35 walkthrough video clips a month, 5 seconds each
- Photo and clip top-up packs
- Lead follow-up by text and email, set up and run for you by our team, that chases every lead to a booked estimate
- Everything else in Starter
See your finish on a real floor
Use a garage, patio or pool deck photo, or a demo room, and get a preview in about 15 seconds.
Sources
Figures from other companies and publishers are quoted as their pages stated them on October 6, 2026. Prices change; check the source before you rely on one.
- Sherwin-Williams High Performance Flooring visualizer
- Sherwin-Williams: the HPF flooring visualizer, for contractors
- Rust-Oleum Concrete and Garage Color Visualizer
- Rust-Oleum garage coatings and color visualizers
- Roomvo Assistant
- FlooringZAP free plan and app plans
- FlooringZAP website embed plans
- ShowFloor pricing
- ShowFloor website visualizer
- Floori coatings toolkit
- Visualizee pricing
- RenovateWithAI pricing
- RenovateWithAI flooring visualizer