CoatFlow Marketing Agency
The marketing agency for coating contractors, run by people who know the trade.
The CoatFlow Marketing Agency is a marketing agency for coating contractors. We know what sells and how estimates run, so we qualify every lead, book the estimate and follow it to a signed job. Pro adds your ads, SEO and website. Both plans include the Floor Visualizer and are quoted after a short call about your shop.
Month to month, no setup fee, 30 days' notice. Your number and your contacts leave with you.
Why us
Why hire a marketing agency that knows coatings?
Any agency can buy clicks. We know which ones turn into coated floors: what homeowners ask before they book, how a good estimate visit runs and why quotes go quiet. Your marketing is built around that.
01
We know what sells.
Garage floors sell on durability, a quick install and a flake blend that hides the dirt. Patios and pool decks sell on grip under bare feet. Your ads, your website and every follow-up speak to the space the homeowner has.
02
We get you found.
Homeowners search for a garage floor coater and call the first few shops they see. On Pro, your ads, your SEO and your website put you on that short list, with your own finished floors front and center.
03
We know a missed call is a lost job.
You are mid-grind when it rings, and the homeowner calls the next shop on the list. Every missed call gets a text back from your business number within seconds, before they dial anyone else.
04
We qualify before you drive.
What space, roughly how big, what is on the floor now and when they want it done. Those answers come in before the visit is booked, so the estimates on your calendar are worth the trip.
05
We know how an estimate runs.
Someone has to be home, ideally everyone who decides, and the slab needs a look before anyone quotes a price. We book visits that way and confirm them, so you are not loading samples for an empty driveway.
06
We know why quotes go quiet.
Three bids on the counter, a spouse who has not seen the colors, a worry about hot-tire peel. Our follow-up answers those in your voice until the job signs or the homeowner says no.
07
We know the seasons.
Busy season fills the calendar and the slow months empty it. Leads who are not ready yet keep hearing from you, and when it slows down we go back to last season's unsold estimates.
08
We know a finished floor sells the next one.
Once the floor has cured, we ask for the review while the homeowner is still showing it off. On Pro, your finished jobs go up on your Google profile, right where the next homeowner is looking.
None of this is laziness. Nobody can run a grinder, run ads and answer the phone at the same time. Your work is good. Your marketing is whatever is left of you at 8 p.m. That is the part we take off your hands.
Plans
What does each Marketing Agency plan include?
Both plans are run for you by our team, month to month, with no setup fee and the Floor Visualizer included. Starter follows up every lead until the estimate is booked and every estimate until the job is signed. Pro brings in the leads too, with ads, SEO and your website, and adds call answering, your lead pipeline run for you, your Google profile and a deeper monthly report.
Starter
Priced to your shop quoted after a short call
Every lead followed up to a booked estimate, and every estimate to a signed job.
- Every missed call texted back from your business number, within seconds
- Quick answers to every website form, Facebook and Google lead and text, day or night, asking up front what a coater needs to know
- Follow-up by text and email until the estimate is on your calendar
- Estimates booked on your calendar, with confirmation and reminder texts so the homeowner is home when you pull up
- Every open estimate followed up on a schedule, answering what homeowners stall on, until it signs or they say no
- Leads who are not ready yet hear from you for months, so you are the shop they call when they are
- Win-back campaigns by text and email to cold leads and last season's unsold estimates
- A review request after every install, once the floor has cured
- Every call, text and form in one inbox on your phone
- Floor Visualizer Starter plan included: 300 photo previews and 5 walkthrough videos a month
- A monthly recap of what was answered, booked and won back
- Every message written by our team in your voice, and approved by you before it goes out
Pro
Priced to your shop quoted after a short call
We bring in the leads too, from the first ad to the signed job.
- Everything in Starter, plus:
- Ads created, managed and run for you to bring in homeowners who want a coated floor (the ad spend is yours, billed by the ad platforms)
- SEO, so more homeowners searching for a floor coater in your area find you
- Your website built or rebuilt to turn visitors into estimate requests, with the Floor Visualizer on it
- The calls you cannot take answered by an automated receptionist that asks what you need to know and books the estimate
- Your lead pipeline run for you: every lead and estimate tracked from first call to signed job
- Floor Visualizer Pro plan included: 600 photo previews and 35 walkthrough videos a month
- Your Google Business Profile kept current: review replies and a monthly post from your finished jobs
- A detailed monthly report: what your ads brought in, calls missed and won back, estimates booked, jobs signed
- A 30-minute call with us every month to go over the numbers and plan the next month
Ad spend is not in either plan: on Pro we create, manage and run your ads, and the ad platforms bill the budget to you directly, so you see every dollar spent. Win-back campaigns on both plans go out by text and email to leads you already have.
Side by side
Starter or Pro, line by line
| What you get | Starter | Pro |
|---|---|---|
| Missed calls texted back | Included | Included |
| Quick answers to forms, Facebook and Google leads and texts | Included, day and night | Included, day and night |
| Lead qualifying and follow-up until the estimate is booked | Included | Included |
| Estimate booking, confirmations and reminders | Included | Included |
| Follow-up on every open estimate until it signs | Included | Included |
| Staying in touch with leads who are not ready yet | Included | Included |
| Win-back campaigns to cold leads and last season's estimates, by text and email | Included | Included |
| Review request after every install | Included | Included |
| One inbox on your phone | Included | Included |
| Floor Visualizer | Starter plan: 300 photo previews and 5 walkthrough videos a month | Pro plan: 600 photo previews and 35 walkthrough videos a month |
| Ads management: ads created, managed and run for you | Not included | Included |
| SEO | Not included | Included |
| Website design and build | Not included | Included |
| Answering the calls you cannot take | Not included | Included |
| Your lead pipeline, run for you | Not included | Included |
| Google Business Profile and review replies | Not included | Included, with a post a month |
| Monthly reporting | A recap | A detailed report and a 30-minute call |
| Texting and calling usage | Included at normal volumes | Included at normal volumes |
| Setup fee | None | None |
| Ad spend | Not included | Not included: paid by you, straight to the ad platforms |
| Contract | Month to month, 30 days' notice | Month to month, 30 days' notice |
How it works
Marketing and lead follow-up for coating contractors, handled while you are on the slab.
From the first ad to the signed job, in four steps. Every message in your voice, from your business number.
01
We bring in the leads.
On Pro, we create and run your ads, improve your SEO and build your website around what homeowners want before they call: finished floors, straight answers and an easy way to ask for an estimate. The ad budget is yours, billed by the ad platforms.
02
We qualify them and book the estimate.
A missed call gets a text back before they try the next shop. Every lead is asked what you need to know, followed up until the visit is on your calendar, and reminded before you arrive.
03
We follow every estimate until it signs.
Mark the estimate sent and the follow-up starts: texts and emails on a schedule, in your voice, answering what homeowners stall on. Prep, moisture, hot-tire pickup, warranty, timing.
04
We win back the rest.
Leads who are not ready yet hear from you for months. In the slow season we go back to cold leads and last season's unsold estimates. And once a floor has cured, we ask for the review.
Our standard
Would the texts embarrass you?
Read them. If they would, do not hire us. Your name is on every message, and in a town where your reputation is the business, one cringey text costs more than a missed call.
Missed call, 9:41 a.m.
- You (via CoatFlow)
Hey, it's Dan. Sorry I missed your call, we're mid-pour on a garage in Avon. Are you looking at a garage floor, patio, or basement?
- Homeowner
Garage, 2-car. What's something like that run?
- You (via CoatFlow)
Depends on the square footage and the shape the slab's in. That's why we come measure and bring flake samples so you can see real colors. Dan's got Thursday afternoon open. Work for you?
- Homeowner
Thursday works.
Quote sent last week, no reply
- You (via CoatFlow)
Morning, it's Dan. No pressure on the quote from last week, but if you're comparing bids, ask every contractor how they prep the slab. If the answer isn't a diamond grind, that coating's coming up in two winters. Happy to walk you through ours.
After hours, 7:52 p.m., answered on Pro
- You (via CoatFlow)
Thanks for calling. Dan's on a job, so I've got the phone tonight. Is this for a garage, a patio, or a basement?
- Homeowner
Garage, two-car. It's got an old paint coating that's peeling up.
- You (via CoatFlow)
Dan will want to see that before he quotes it. He's open Thursday afternoon. Want me to put you down?
- Homeowner
Thursday works. After 3 if you can.
Booked Thursday 3:30 p.m.
Follow-up only works if it sounds like you typed it from the truck. We write every message the way a good coater talks to a homeowner, and hold that standard everywhere: missed calls, website forms, estimate reminders, follow-up on open estimates, win-back campaigns, the review ask after install and, on Pro, the ads we write for you.
Getting started
We do the work. You approve it.
Plan on 2 to 3 weeks from kickoff to live. Most of that wait is the phone carriers approving your business texting, and we handle that paperwork. On Pro, we set the timeline for your ads, SEO and website on the kickoff call.
We do
- Learn your shop: what you install, where you work and how you like to run an estimate
- Set up your inbox, calendar, lead pipeline and phone app
- Set up your texting number: the one you have, moved over, or a new local one
- Register your business texting with the phone carriers
- Write every message and campaign in your voice, for your approval
- Connect your calendar, website forms and Facebook and Google leads
- On Pro: launch and run your ads, start the SEO work and build your website, each for your approval
- Set up your Floor Visualizer in your company name and brand color
- Test everything with you before it goes live
- Read the conversations and tune them every month
You do
- One 30-minute kickoff call
- Approve the messages before they go out
- On Pro: approve the ads and keep your ad budget funded with the ad platforms
- Mark each estimate sent in the app, so its follow-up starts
- Keep your calendar current
- Show up to the estimates we book
Your software
Already use Jobber or Housecall Pro? Keep it.
We run your follow-up on GoHighLevel, the CRM we recommend, and set it up for you on both plans, so there is nothing new to learn. On Marketing Pro, we run the whole pipeline for you, from the first call to the signed job.
Jobs and invoices can stay in Housecall Pro, Jobber or whatever you use now, and we can send every new lead on to it too, set up and looked after by our team.
Floor Visualizer included
Already paying for the Floor Visualizer?
Both plans include it, so you stop paying for it separately: Marketing Starter comes with the visualizer's Starter plan, and Marketing Pro with its Pro plan.
Homeowners see your finishes on their own floor, then a walkthrough video of it. Starter films 5 clips a month at 3 seconds each, Pro 35 at 5 seconds, and each clip takes a few minutes to film. We set up its quote form to drop every request, with the homeowner's photo and previews, into the same inbox as your calls and texts.
FAQ
What coating contractors ask about our marketing agency
What is the CoatFlow Marketing Agency?
A marketing agency for coating contractors, run end to end by our team, in your voice. Marketing Starter follows up every lead until the estimate is booked and every estimate until the job is signed: missed calls texted back, forms and leads answered, estimates confirmed and reminded, win-back campaigns by text and email, and the review ask after install. Marketing Pro adds the leads themselves: ads created, managed and run for you, SEO and your website.
How much does the Marketing Agency cost?
It is quoted after a short call about your shop: your call volume, your open quotes, and which plan fits. Both plans are month to month with no setup fee and 30 days' notice, and each includes the Floor Visualizer plan with its own name: Starter in Starter, Pro in Pro.
Do you know the coating business, or just marketing?
Both. Concrete coatings is the trade we work in every day: we build the Floor Visualizer that coating contractors sell with, and we know what homeowners ask before they book, how an estimate visit runs and why quotes stall. Your ads, website and follow-up are written for that, not from a template for every trade.
Does your marketing agency run my ads?
Yes, on Marketing Pro: we create, manage and run your ads to bring in new leads, and report what they bring in every month. The ad spend itself is not in either plan: the ad platforms bill your budget to you directly, so you see every dollar. Marketing Starter does not run ads; its win-back campaigns go out by text and email to leads you already have.
How is the Marketing Agency different from the Floor Visualizer Pro plan?
Floor Visualizer Pro follows up the leads your visualizer brings in, and our team sets that up for you. The Marketing Agency covers every lead from every source (missed calls, website forms, texts, Facebook and Google leads and last season's quotes), plus estimate reminders, follow-up on every lead and open estimate, win-back campaigns and reviews, and on Marketing Pro the ads, SEO and website that bring the leads in. Each Marketing Agency plan includes the Floor Visualizer plan of the same name, so you never pay for it twice.
I already use a CRM. Do I have to switch?
No. We run your texting, booking and follow-up on GoHighLevel, set up and looked after by our team. Jobs and invoices can stay in Housecall Pro, Jobber or whatever you use now, and we can send each new lead on to it or to your inbox. On Marketing Pro, we keep the pipeline clean for you.
Will the follow-up texts and emails sound like a robot?
No. Our team writes every message in your voice, the way a coater talks to a homeowner, and you approve it before anything goes out. It reads like a text from the truck: short, plain and useful. When a homeowner wants a person, the conversation comes straight to you.
What do I have to do while your agency runs my follow-up?
One kickoff call, then approve the messages before anything goes out. After that you take the estimates we book and answer the conversations we hand you. On Pro, you also approve the ads and pay the ad budget to the ad platforms. We run the rest and send you a report every month.
Do I keep my business phone number?
Yes. Texts go out from a business number that is yours: the one you have, moved over, or a new local number that forwards to you. If you ever leave, your number and your contacts leave with you.
How long until my follow-up is live?
Plan on 2 to 3 weeks from kickoff. The phone carriers have to approve your business texting first, and we do that paperwork. We are onboarding our first shops now, so we confirm your date on the kickoff call. On Marketing Pro, the timeline for your ads, SEO and website is agreed on the same call. There is no setup fee.
Are texting and calling included in the agency plans?
Yes, at the volumes a coating business runs. If your usage ever heads well past normal, we tell you first, and nothing extra is billed without your OK.
Do I sign a long contract with the agency?
No. Both plans are month to month with no setup fee, and you can leave with 30 days' notice.
Your next floor is already in your missed calls.
Bring last month's call log, your open estimates and what you spend on ads now. We put a dollar figure on what slipped, and tell you which plan fits, or that neither does.